Engagement & Communications Senior Specialist

VinFast is looking for aTraining Manager Dealer Engagement & Incentive Programsto design and manage structured engagement initiatives that strengthen dealer relationships, enhance service quality, and drive motivation across the dealer network. This role focuses on building long-term connection, loyalty, and performance through well-designed incentive programs, engagement campaigns, and dealer-focused activities.

Key Responsibilities

• Design, implement, and managedealer incentive and engagement programsaligned with VinFast's business and service strategies.
• Developmulti-phase and long-term program frameworks(campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation.
• Create programs thatconnect and engage dealersacross regions, fostering collaboration and shared best practices within the VinFast dealer network.
• Plan and executedealer team-building activities, engagement events, and internal competitions to strengthen alignment and teamwork.
• Design and managedealer appreciation and recognition programs, including awards, ceremonies, and communication campaigns.
• Collaborate with internal stakeholders to develop programs aimed atimproving dealer service quality and customer experience.
• Define KPIs and success metrics for engagement programs; track effectiveness and continuously optimize program design.
• Manage program communication, content, and execution across multiple channels.
• Coordinate with internal teams and external vendors to ensure smooth and consistent program delivery.
• Prepare reports, insights, and recommendations for management.
  
  

RequirementsQualifications & Experience

• Bachelor's degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields.
• Minimum35 years of experiencein:
• Training program management or dealer network programs.
• Designing and executingdealer incentive, engagement, or competition programs.
• Proven experience in building and managingprogram seriesrather than one-off activities.
• Hands-on experience in organizing:
• Team-building programs
• Dealer appreciation / recognition programs
• Programs focused ondealer service quality improvement

Skills & Competencies

• Strong program design and project management skills.
• Ability to create engaging, motivating, and scalable programs.
• Excellent communication, presentation, and stakeholder management skills.
• Strong execution mindset with attention to detail.
• Ability to work under pressure and manage multiple programs simultaneously.
• Good command of English (written and spoken).
  
  

Preferred Qualifications

• Experience working withdealer or distributor networks, preferably in automotive or related industries.
• Experience in large-scale or fast-growing organizations.
• Understanding of customer service excellence frameworks and dealer performance standards.
  
  

Benefits

• Competitive compensation package.
• Opportunity to work with a nationwide dealer network in a fast-growing global brand.
• High-impact role influencing dealer performance and engagement.
• Professional development and career growth opportunities.