Engagement & Communications Senior Specialist

VinFast is looking for a Training Manager Dealer Engagement & Incentive Programs to design and manage structured engagement initiatives that strengthen dealer relationships, enhance service quality, and drive motivation across the dealer network. This role focuses on building long-term connection, loyalty, and performance through well-designed incentive programs, engagement campaigns, and dealer-focused activities.

• Design, implement, and manage dealer incentive and engagement programs aligned with VinFast's business and service strategies.

• Develop multi-phase and long-term program frameworks (campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation.

• Create programs that connect and engage dealers across regions, fostering collaboration and shared best practices within the VinFast dealer network.

• Plan and execute dealer team-building activities, engagement events, and internal competitions to strengthen alignment and teamwork.

• Design and manage dealer appreciation and recognition programs, including awards, ceremonies, and communication campaigns.

• Collaborate with internal stakeholders to develop programs aimed at improving dealer service quality and customer experience.

• Define KPIs and success metrics for engagement programs; track effectiveness and continuously optimize program design.

• Manage program communication, content, and execution across multiple channels.

• Coordinate with internal teams and external vendors to ensure smooth and consistent program delivery.

• Prepare reports, insights, and recommendations for management.

  
  
  

• Bachelor's degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields.

• Minimum 35 years of experience in:

  • Training program management or dealer network programs.

  • Designing and executing dealer incentive, engagement, or competition programs.

• Proven experience in building and managing program series rather than one-off activities.

• Hands-on experience in organizing:

  • Team-building programs
    

  • Dealer appreciation / recognition programs
    

  • Programs focused on dealer service quality improvement
    

  
  

• Strong program design and project management skills.

• Ability to create engaging, motivating, and scalable programs.

• Excellent communication, presentation, and stakeholder management skills.

• Strong execution mindset with attention to detail.

• Ability to work under pressure and manage multiple programs simultaneously.

• Good command of English (written and spoken).

  
  

• Experience working with dealer or distributor networks, preferably in automotive or related industries.

• Experience in large-scale or fast-growing organizations.

• Understanding of customer service excellence frameworks and dealer performance standards.