Employer Branding Expert

About the job

At Masterise Group, we are building a people-centric organization driven by innovation, excellence, and high-performance culture. We are looking for an Employer Branding Specialist who is passionate about shaping compelling employer narratives, strengthening talent attraction strategies, and elevating employee experience through impactful branding initiatives.

This role will play a key part in positioning the organization as an employer of choice by developing and executing employer branding campaigns aligned with business growth and talent acquisition objectives.

Key Responsibilities

• Develop and execute employer branding strategies aligned with the company's talent attraction and workforce planning objectives.

• Manage and strengthen the company's employer value proposition (EVP) across both online and offline channels.

• Create and manage engaging employer branding content for LinkedIn, recruitment platforms, social media, career pages, and internal communication channels.

• Partner closely with Talent Acquisition, HRBP, and business stakeholders to understand hiring priorities and develop targeted branding campaigns for critical talent segments.

• Plan and execute recruitment marketing campaigns to support hiring demand across different business functions.

• Coordinate and manage employer branding activities including career fairs, university partnerships, networking events, and internal engagement initiatives.

• Work with external vendors, agencies, and creative partners to produce branding materials and campaigns aligned with company standards.

• Monitor market trends, competitor activities, and candidate insights to continuously improve employer branding effectiveness.

• Track and analyze campaign performance metrics, recruitment marketing effectiveness, and candidate engagement data to optimize initiatives.

• Support initiatives that strengthen employee advocacy and enhance overall candidate and employee experience.

Requirements

• Bachelor's degree in Human Resources, Marketing, Communications, Business Administration, or related fields.

• Minimum 3–5 years of experience in Employer Branding, Recruitment Marketing, Talent Acquisition Marketing, Corporate Communications, or related areas.

• Strong understanding of employer branding strategy, recruitment marketing, and talent attraction trends.

• Proven experience managing employer branding campaigns across digital platforms, especially LinkedIn and social media channels.

• Strong content development and storytelling capabilities with excellent written and verbal communication skills in English and Vietnamese.

• Experience working cross-functionally with internal stakeholders and external partners.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Creative mindset combined with strong execution capability and attention to detail.

• Experience in corporate, real estate, hospitality, luxury brands, or fast-paced environments is an advantage.