EMAIL & SMS MARKETING SPECIALIST

About the Role

We are looking for an Email & SMS Marketing Specialist to join our team managing multiple global e-commerce brands. You will own the full lifecycle of email and SMS campaigns. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to make a measurable impact on revenue and customer engagement.

WhatYou'llDo

Campaign Strategy & Execution

Plan, write, and execute weekly email and SMS campaigns aligned with brand marketing calendars.

Craft persuasive, sales-drivencopyand attention-grabbing subject lines that convert.

Build storytelling narratives that create emotional connections with subscribers and drive repeat purchases.

Tailor all content for the U.S. audience, ensuring messaging resonates with American consumers.

Automation & Optimization

Build and manage automation flows (welcome series, abandoned cart, win-back, post-purchase) inKlaviyo.

Design and run A/B tests on subject lines, content, send times, and CTAs;maintaina structured testing calendar.

Leverage AI tools to accelerate content creation, audience segmentation, and campaign optimization.

Performance & Reporting

Track key metrics (open rate, CTR, conversion rate, revenue per email) and compile concise weekly reports.

Provide data-driven insights and actionable recommendations to continuously improve campaign performance.

Design & Visual Content

Design email graphics, banners, and visual assets independentlyno reliance on a separate design team.

Ensure all visuals are on-brand, mobile-optimized, and aligned with campaign messaging.

Stay current with email/SMS regulations (CAN-SPAM, GDPR) and industry best practices.

WhatWe'reLooking For

Must-Have

12 years of hands-on experience in email and SMS marketing with measurable results.

Proficiency inKlaviyo(or similar platforms such as Mailchimp,Omnisend).Klaviyoexperience is strongly preferred.

IELTS 5.0+ or equivalent English certification

Strong copywriting skills with a portfoliodemonstratingsales-driven email campaigns.

Strong visual design skillsable to create email graphics and banners using tools like Canva, Figma, or Adobe Creative Suite.

Proficient in AI tools (ChatGPT, Claude,Midjourney, etc.) and able to integrate AI into daily workflows.

Highly adaptable, comfortable with rapid changes, new tools, and evolving priorities in a fast-paced environment.

Nice-to-Have

Experience working with global markets, especially the U.S. e-commerce audience.

Understanding ofdirect response marketing principles and persuasive writing techniques.

Familiarity with Shopify ecosystem and e-commerce customer journeys.

Compensation & Benefits

Salary:10,000,000 15,000,000 VND/month (gross), based on experience and qualifications.

What We Offer:

A collaborative, energetic workplace with a young, creative team.

Hands-on exposure to multiple global e-commerce brands and large-scale campaigns.

Regular mentorship, feedback, and career development opportunities.

Flexible leave policies in compliance with labor regulations.

Performance-based bonuses and salary reviews.

Team-building events, company activities, and community initiatives.