Overview of the role:
The position is to build our Pet Food brand's digital footprint from the ground up. Reporting to the Head of Commercial, the incumbent is responsible for owning the entire e-commerce platform lifecycle—from setting up the storefront and managing 3PL logistics to running high-conversion digital ads, driving online sales targets, managing digital distribution networks (Marketplaces, Quick-Commerce, and D2C), and utilizing data analytics to optimize the path-to-purchase.
This role requires a blend of commercial acumen, technical platform knowledge, and the ability to work cross-functionally to ensure product availability and brand visibility in the digital space.
What will you be doing
- Shopee Platform & Sales Leadership
- End-to-end setting up and management of the Shopee Mall/Official Store or any e-commerce platform as needed, including product listings, pricing strategy, and inventory health.
- Develop and execute the Yearly sales calendar
- Own the P&L for the e-commerce channel, tracking GMV, Net Sales, and contribution margins
- Prepare and achieve annual sales budgets and targets specifically for the e-commerce channel
- Manage online receivables and coordinate with Finance to ensure account settlements according to credit terms
- Prepare monthly e-commerce sales reports, forecasts, and digital customer databases for management review
- Full-Stack Digital Marketing (On-Platform)
- Traffic & Conversion: Manage E-commerce Marketing Solutions (including but not limited to Shopee Ads, Flash Sales, and Discovery Ads).
- Off-Platform to On-Platform: Execute CPAS (Collaborative Ads) on Facebook/Instagram
- Shopee Live & Engagement: Lead the livestreaming strategy and feed content to build community engagement within the app
- Operations & Logistics (Build vs. Buy)
- External Management: Oversee relationships with E-commerce Enablers or 3PL providers
- In-House Capability: If needed, design and build our in-house fulfillment process and website, including warehouse layout, packing standards, and shipping integrations
- Hybrid All-Rounder Marketing
- Traditional Support: Design and coordinate the production of Point-of-Sale Materials (POSM) and offline activations when e-commerce initiatives overlap with physical retail
- Brand Consistency: Ensure that the look and feel of the pet food brand is consistent across the app and physical pet shops
What are we looking for
- Pet Food industry experience will be an advantage.
- 5–10 years of e-commerce experience within the Vietnam market.
- Hands-on experience managing Shopee Seller Centre and marketplace operations.
- Strong understanding of digital marketing, marketplace advertising, and performance optimisation.
- Experience owning sales targets, GMV, or e-commerce commercial performance.
- Pet Food industry experience will be an advantage.
- Strong analytical skills with proficiency in Excel and marketplace reporting tools.
- Native Vietnamese with professional working proficiency in English.
