Ecommerce Manager

ECOMMERCE GROWTH MANAGER (Full-time)

CHAUTFIFTH CO., LTD

1. WORKING INFORMATION

• Working hours: 09:00 - 18:00, Monday to Friday (1-hour lunch break)
• Working location: Tan Binh District, Ho Chi Minh City
• Reports to: General Manager

2. JOB DESCRIPTION

The Ecommerce Growth Manager owns profitable online growth across DTC and marketplaces. This role combines strategy with hands-on trading and execution: building a sustainable growth engine, accelerating performance, and creating the systems and pipeline required for consistent long-term growth.

2.1. Growth Strategy & Commercial Ownership

• Own e-commerce growth plan, targets and P&L across DTC and marketplaces; translate annual targets into quarterly/monthly channel plans.

• Identify the few highest-impact growth levers across traffic, conversion, AOV, retention and assortment; prioritise and execute them.

• Build a sustainable growth roadmap and operating rhythm so the business grows beyond campaign peaks without constant firefighting.

2.2. Trading, Campaigns & Hands-on Execution

• Own the commercial calendar across Shopee, Lazada, TikTok Shop and Shopify: mega days, launches, always-on, livestream and tactical pushes.

• Personally manage / review campaign setup, pricing, vouchers, listings, storefront, stock visibility and platform mechanics when needed.

• Monitor daily/weekly performance and react fast: diagnose gaps, adjust product focus, offers, traffic or execution to hit target.

2.3. Product, Merchandising & Inventory

• Use sales, margin, traffic, conversion and sell-through data to define hero SKUs, assortment priorities, pricing and channel merchandising.

• Work with Merchandising / Operations on demand forecast, stock allocation and replenishment to prevent both lost sales and overstock.

• Build repeatable launch playbooks for new products: target, content, stock, traffic, promotion and post-launch review.

2.4. Acquisition, Conversion & Retention

• Drive profitable acquisition with Marketing / Performance teams; own the commercial outcome across CAC, ROAS, CIR and revenue.

• Continuously improve conversion through storefront/PDP optimisation, bundles, upsell, promotion mechanics and structured testing.

• Build CRM, affiliate, creator and livestream pipelines that create repeatable traffic and repeat purchase instead of relying only on paid media.

2.5. Analytics & Growth Pipeline

• Maintain a simple performance dashboard covering Revenue, Margin, Traffic, CVR, AOV, CAC/ROAS/CIR, Repeat Rate and Sell-through.

• Turn data into decisions: what happened, why, what to do next, owner and expected impact.

• Maintain a prioritised pipeline of growth experiments and improvements; test, measure, scale winners and stop low-impact work.

2.6. Team & Cross-Functional Leadership

• Set clear priorities, KPIs and operating cadence for the E-commerce team; build systems and SOPs that reduce dependency on ad-hoc execution.

• Coordinate Marketing, Creative, Merchandising, Warehouse, CS and Finance around one integrated commercial plan.

• Stay hands-on: inspect data, work inside platforms, configure campaigns and solve execution issues directly when required.

3. REQUIREMENTS

• 4-6+ years in E-commerce / Growth / Marketplace, preferably Fashion, Retail, Lifestyle or DTC.

• Proven ability to grow revenue profitably, with strong command of CVR, AOV, CAC, ROAS, CIR, margin, sell-through and inventory.

• Hands-on with Shopify and major marketplaces; strong Excel / Google Sheets and analytical capability.

• Strong commercial judgement, structured planning and execution discipline; able to move between strategy and detailed operations.

• Experience across performance, CRM, affiliate / creator commerce and merchandising is strongly preferred.

• Good English communication skills.

4. SALARY - BENEFITS

• Competitive salary package: Negotiable based on experience.

• Performance bonus linked to e-commerce growth and profitability.

• 13th-month salary and statutory insurance benefits in accordance with Vietnamese Labor Law.

• High ownership to build CHAUTFIFTH's e-commerce growth engine and operating system.

5. HOW TO APPLY

Please send your CV and relevant case studies to: [Confidential Information]

WHY CHAUTFIFTH

CHAUTFIFTH is a fashion brand committed to delivering a complete customer experience - from product design to bold brand storytelling and high-energy retail and digital commerce experiences.

CREATIVITY & DEDICATION are the core values that define us.

We are not looking for employees. We are looking for team members who grow with the brand.

We seek individuals who are:

• Dedicated to delivering the highest service and brand standards.

• Honest and detail-oriented.

• Ambitious, commercially curious and eager to grow professionally.

Thank you for your interest in joining CHAUTFIFTH.

HR CHAUTFIFTH