Ecommerce Campaign Leader

con cung corporation (concung.com)

3-5 Years

Ho Chi Minh, Vietnam

Posted 3 hours ago
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Job Description

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

The Ecommerce Campaign Leader owns online-exclusive campaigns and thematic campaigns. This role does not manage platform accounts or day-to-day operations; instead, it focuses heavily on designing commercial mechanics, building campaign concepts, and coordinating internal teams to execute impactful sales events.

Main Responsibilities

1. Online Campaign

Drive online campaigns for all online channels, defining the overarching commercial strategy, concept, and integrated execution plans
Lead promotional structuring to create significant revenue uplift and traffic through targeted on-top deals, tiered vouchers, flash sales, and bundle pricing
Analyse customer behaviour and the competitor landscape to continuously catch up with customer demands and identify new opportunities.
Monitor and optimize in real-time during live campaign days, rapidly adjusting voucher budgets or mechanics based on real-time sales velocity.
Report campaign effectiveness, delivering data-backed post-mortems that track ROI, conversion rates, and actionable insights for future calendars.

2. Thematic Campaign

Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.

3. Cross-Functional Coordination & Project Management

Translate commercial plans into actionable briefs for internal execution teams, including digital marketing (traffic acquisition), content SEO, video shopping and livestream production.
Provide data-driven stock and demand forecasts to the supply chain team based on planned promotional intensity.
Coordinate with external platforms (via internal stakeholders) to align on traffic support, co-funding opportunities, and visibility slots for scheduled campaigns.

Job Requirements

3+ years of experience directly managing Ecommerce Campaigns (Brand-side or Agency/Enabler).
Proven track record of conceptualizing and executing high-volume double-day mega sales and creative, thematic retail campaigns.
Data Literacy: Strong capability to extract, read, and translate post-campaign analytics (traffic sources, conversion funnels, AOV) into strategic pivots.
Exceptional Project Management: Highly organized with the ability to manage strict campaign timelines and pull deliverables from multiple departments simultaneously.
Influencing & Collaboration: Strong communication skills to pitch campaign concepts internally and rally cross-functional teams around execution goals.

Benefit