About the company:
Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.
Your Role & Responsibilities:
1. E-Commerce Business Management
- Own the sales, revenue and profitability performance of assigned e-commerce accounts.
- Develop and execute annual, quarterly and monthly business plans to achieve sales and growth targets.
- Identify growth opportunities by platform, category, product, campaign and consumer segment.
- Monitor business performance and proactively identify gaps, risks and opportunities.
- Develop action plans to drive sustainable growth and improve overall channel profitability.
2. Key Account Management
- Build and maintain strong relationships with key e-commerce platform partners and account managers.
- Lead commercial negotiations with platforms, including trading terms, promotions, visibility, campaigns and other commercial activities.
- Work closely with platform partners to maximize traffic, conversion, GMV and overall business performance.
- Ensure effective execution of platform-specific business plans and commercial agreements.
3. E-Commerce Campaign & Promotion Management
- Plan and execute key e-commerce campaigns such as 11.11, 12.12, 9.9, 6.6, Payday and platform mega campaigns.
- Develop promotional mechanics and product assortment strategies in collaboration with Marketing and Commercial teams.
- Optimize campaign investment, pricing, promotion and product visibility to maximize ROI.
- Coordinate with internal teams and external partners to ensure smooth campaign execution.
Livestreaming & KOL/KOC/UGC Management
- Develop and execute livestreaming plans across key e-commerce platforms, including TikTok Shop and other relevant channels.
- Manage end-to-end livestreaming activities, including content planning, product selection, promotion mechanics, traffic generation, host/KOL coordination, and performance tracking.
- Work closely with internal teams, agencies, and platform partners to maximize livestream GMV, traffic, engagement and conversion.
- Identify, onboard and manage relevant KOLs, KOCs and content creators to support e-commerce growth and product visibility.
- Develop and manage UGC (User-Generated Content) initiatives to drive product awareness, engagement and conversion.
- Monitor KOL/KOC/UGC performance and optimize creator mix, content strategy and investment based on business results.
- Ensure content and creator activities are aligned with brand guidelines, product positioning and commercial objectives.
- Continuously explore new livestreaming formats, creator partnerships and social commerce opportunities to accelerate e-commerce growth.
4. Data & Performance Analysis
- Analyze sales, traffic, conversion, GMV, AOV, product mix, promotion effectiveness and other key e-commerce KPIs.
- Translate data and market insights into actionable business recommendations.
- Prepare regular business reviews and performance updates for management.
- Monitor competitor activities, pricing, promotions and platform trends to identify opportunities and risks.
5. Cross-Functional Collaboration
- Work closely with Marketing, Digital Activation, Finance, Supply Chain, Customer Service and Product teams to ensure strong execution of e-commerce plans.
- Collaborate with Marketing on digital campaigns, content, traffic generation, livestreaming and platform activations.
- Work with Supply Chain to ensure product availability and accurate demand planning.
- Partner with Finance to monitor commercial investment, profitability and budget utilization.
6. E-Commerce Operations & Excellence
- Ensure excellent execution of product listings, pricing, assortment, promotions, content and merchandising across platforms.
- Identify opportunities to improve store performance, consumer experience and conversion.
- Drive continuous improvement in e-commerce processes, tools and ways of working.
- Stay updated on emerging e-commerce trends, platform developments, consumer behavior and new digital commerce models.
To succeed in this role, you should have the following qualifications and experience:
- Bachelor's degree in Business, Marketing, Economics, E-commerce or related fields.
- 5-7+ years of experience in E-commerce, Key Account Management, Digital Commerce or Online Retail.
- Strong experience managing major e-commerce platforms such as Shopee, Lazada and TikTok Shop.
- Strong commercial and negotiation skills with proven experience in managing key accounts.
- Strong analytical skills with the ability to interpret data and translate insights into business actions.
- Good understanding of e-commerce business models, platform mechanics, digital marketing and online consumer behavior.
- Strong project management and cross-functional collaboration skills.
- Good command of English, both written and verbal.
- Proficiency in MS Office, particularly Excel and PowerPoint; experience with e-commerce analytics tools is a plus.
You are part of:
This role will be based in Ho Chi Minh, Vietnam and directly report to the Commercial Head Vietnam.
As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen.
Why should you join Versuni
We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. The successful product ranges include the renowned Airfryer, Espresso Machine with LatteGo, the PerfectCare Elite Steam Generator, Air Purifier and SpeedPro Max vacuum cleaner. We are also known as home to such brands as Philips Walita, Saeco, Gaggia and Preethi.
In Versuni we work with contagious positivism. We believe that inclusion comes before diversity and all voices are heard. When you join our closely connected and diverse team, you'll be joining a global family. Like all families, we grow together and support each other. In our drive for digital transformation success, we partner to grow and deliver. We celebrate our wins together.
Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ approximately 7,000 talented individuals who bring innovation to customers and consumers.
Our goal is for you to grow every day, and to support you to become the very best version of yourself. We are committed to providing the highest levels of consumer satisfaction, underpinned by our quality approach. We make conscious choices caring for people's homes and our planet. We grow responsibly and sustainably.
Sustainability is an important factor for Versuni. We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that's built to last.
