A, GENERAL DESCRIPTION:
At CREATORY, we redefine the concept of an agency by embracing innovation and technology at the forefront of the digital age. Building on our success in influencer marketing, we offer comprehensive solutions, including IP management & development, content creation, community building, brand social channels, IMC planning, and e-commerce activation.
The E-commerce Strategic Planning Executive acts as the commercial planner and strategic bridge for the e-commerce team. This role is responsible for architecting the campaign execution roadmaps, designing platform promotions/vouchers, and planning high-impact Affiliate Marketing and KOL-driven commerce programs to build organic and sustainable conversion traffic.
B, MAIN RESPONSIBILITIES:
1. E-commerce Campaign Strategy:
- Plan and build integrated campaign strategies and roadmaps for Mega Campaigns, Brand Days, Flash Sales, and Livestream pushes across Shopee and TikTok Shop.
- Define campaign objectives, clear KPIs, and target commercial frameworks for each campaign cycle.
2. Affiliate & KOL Marketing Strategy:
- Plan, manage, and optimize full-scale Affiliate Marketing programs across Shopee and TikTok Shop.
- Design affiliate mechanics, including specific commission structures, strategic product selection, and ideal content formats for creators.
- Analyze affiliate performance data to continuously optimize the creator mix, incentives, and campaign timing.
3. Commercial & Promotion Planning:
- Design promotion structures, voucher mechanisms, and bundle deals aligned with platform calendars and brand margins.
- Provide strategic recommendations on traffic mix (balancing paid media, affiliate traffic, and organic channels) to optimize GMV.
4. Strategic Collaboration:
- Act as a strategic connector across Content, Performance, Affiliate, and Operations functions to ensure absolute alignment.
- Coordinate directly with E-commerce Operations teams to ensure readiness on stock levels, final pricing, vouchers, and fulfillment before campaign launch.
C, REQUIREMENT:
- 1-2 years of experience in E-commerce Campaign Strategy, Affiliate Marketing, Commercial Planning, or Digital Strategy.
- Strong understanding of Shopee & TikTok Shop ecosystems, particularly their affiliate structures and creator networks.
- Experience working with creators, affiliates, or KOL-driven commerce models is a strong advantage.
- Excellent commercial thinking, presentation skills, and the ability to conceptualize innovative campaign ideas from data insights.
D, WHY CREATORY
- Hybrid working policy
- 13th-month salary and Incentives bonus (bases on Revenue achievement)
- Career conversation and growing opportunities
- Company Device
- Learning & Development opportunities.
- Team outing & bonding activities
- Additional benefits (12 annual leaves days, extra 1 day off for Xmas,annual health check, special insurance, ...)
- Amazing Teammates
- A Flexible, Dynamic and Full-equipped Working Environment where Creatorians can blast the fun in work, break the old boxes with creativity and be ready for the transformation.
E, ADDITIONAL INFORMATION
Recruitment Process
1/ 10 - Minute Phone Screening: (Only qualified candidates will be contacted by the HR team. Thanks for understanding)
2/ Onsite interview with Head of Team (including 1 test round)
- Office: 65 - 67 Doan Nhu Hai, W12, D4, HCMC
- Working hour: 10:00 - 19:00, Monday - Friday
- Visit us on: https://www.creatory.vn/ & https://www.facebook.com/creatorydailylife
Thank you for your application ❤
