E-commerce Manager

Ecommerce Manager (TikTok Shop and Livestream)

Location: Ho Chi Minh City, Vietnam

Reporting to: Country Head

Role Overview

We are urgently seeking a high-impact E-Commerce Manager to lead TikTok Shop and

Live Commerce operations in Vietnam.

This role is a revenue owner (GMV-driven) responsible for building a scalable TikTok

ecosystem — combining performance marketing, livestream sales, content strategy,

and marketplace operations.

Key Responsibilities:

1. TikTok Shop (Revenue Ownership)

• Own end-to-end TikTok Shop performance (GMV, conversion, traffic)

• Develop pricing, promotion, and campaign strategies aligned with FMCG sales cycles

• Manage product listing, assortment planning, and stock availability

2. Live Commerce (Core Growth Driver)

• Build and manage livestream strategy (daily / campaign-based)

• Lead and coach livestreamers / hosts to maximize conversion

• Optimize script flow, product storytelling, and engagement tactics

• Monitor live KPIs: viewers, CTR, CVR, GMV per session

3. Content & Traffic Strategy

• Collaborate with content team on short videos + TikTok algorithm growth

• Drive organic + paid traffic strategy (TikTok Ads integration)

• Manage affiliate / KOL ecosystem (non-paid + paid collaborations)

Key Requirements

• 5–8 years experience in E-commerce / TikTok Shop / Live Commerce

• Strong experience in FMCG, beauty, or fast-moving consumer products

• Proven track record in:

- Scaling GMV via TikTok Shop

- Managing livestream sales team

• Deep understanding of:

- TikTok algorithm such as conversion funnel (traffic → engagement → purchase)

• Strong commercial mindset (not just operational)

• Experience in Vietnam market is mandatory

Success Metrics (KPIs)

• GMV growth (monthly / quarterly)

• Livestream conversion rate

• Traffic ROI (paid + organic)

• Campaign performance (mega campaigns, double-day sales)

• Team productivity & KPI achievement

Why Join Us

• Opportunity to build TikTok commerce from ground up in Vietnam

• Performance-driven culture with strong growth potential