1. Strategic Planning & Execution
- Develop and implement an integrated e-commerce strategy aligned with the company's business objectives to maximize sales and profitability across all channels (web/app, marketplaces, livestream).
- Pricing tactics for preventing inconsistencies between offline and online platforms
- Analyze market trends, competitors, and customer behaviors to inform product assortment, pricing, and promotional strategies.
- Identify growth opportunities and areas for operational improvement to increase online revenue and enhance customer experience.
- Design and execute strategies to acquire, retain, and convert customers from marketplaces to the company's owned digital channels, optimizing long-term customer value.
- Lead the planning and execution of business strategies and guide the team to deliver sales targets and brand objectives.
2. Sales & Performance Management
- Monitor daily, weekly, and monthly e-commerce performance, identify sales trends, and implement actions to achieve revenue and profit goals.
- Plan and execute promotional campaigns, including mega campaigns and daily deals, tailored to each channel.
- Manage budgets, set KPIs, and develop short-, medium-, and long-term sales plans.
- Recruit, train, and develop a high-performing e-commerce team; foster a performance-driven and collaborative culture.
- Drive operational excellence to ensure smooth and efficient campaign execution.
3. Cross-functional Collaboration
- Work closely with the Marketing team to optimize traffic acquisition, conversion rates, and ROI on marketing spend.
- Coordinate with other departments (Supply Chain, Ware-house, Product, Customer Service, etc.) to ensure smooth order fulfillment, inventory accuracy, and new product launches.
- Build and maintain strong strategic relationships with key e-commerce platform partners (e.g., Lazada, Shopee, TikTok Shop, Tiki, Amazon, etc.).
4. Data Analysis & Reporting
- Track, analyze, and report on e-commerce sales performance by channel, campaign, and product category.
- Provide actionable insights and strategic recommendations to senior management to drive growth and efficiency.
- Monitor key metrics such as conversion rate, AOV, CAC, ROAS, and customer retention.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Economics, or related field (Master's degree is a plus).
- Minimum 2 years of hands-on experience in e-commerce or commercial management, ideally in an omnichannel retail environment.
- Proven track record in managing multiple online sales channels and achieving growth targets.
- Strong leadership experience with the ability to manage and develop teams.
- Solid understanding of digital marketing and performance metrics.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills.
- Ability to work under pressure in a fast-paced, results-oriented environment.
- Experience in budget planning, forecasting, and P&L management is a strong plus.
Key Competencies
- Strategic thinking & business acumen
- Performance management
- Digital & data-driven mindset
- Negotiation and stakeholder management
- Project management skills
- Customer lifecycle management
Benefits
- Holiday bonuses, New Year's, Mid-Autumn Festival gift, PGI birthday bonus, PGIer birthday bonus
- 13th month bonus
- Annual health check
- Working equipment: Laptop
- Salary review yearly
- Christmas party, New Year's party
- Company trip annually
- Discount up to 50% Company products
- Dynamic, professional work environment, access to Alphaworks, JBL, Harman/Kardon, or AKG audio devices, etc
Address: 5-7 D52 Street, Ward 12, Tn Bnh district, HCM City
Time: Monday - Friday 9h - 18h
Negotiation + KPI + bonus
