About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We are looking for an E-Commerce Campaign Specialist to join our Ecommerce team. In this role, you will be responsible for planning, executing, monitoring, and optimizing E-commerce campaigns, with a strong focus on seasonal campaigns and major promotional campaigns for the US/EU markets.
This role is ideal for someone with a strong commercial mindset, analytical thinking, and solid execution skills, who wants to directly contribute to revenue, conversion, and business growth.
Key Responsibilities
- Build and manage the E-commerce Campaign Calendar based on seasonal opportunities, major sales events, and business priorities.
- Develop campaign plans including campaign objectives, product assortment, promotion mechanics, timeline, key messages, and execution requirements.
- Research and identify relevant seasonal moments, shopping occasions, and major promotional events for the US/EU markets, such as Black Friday, Cyber Monday, Christmas, New Year, Mother's Day, and other relevant events.
- Set up and manage E-commerce campaigns across the company's platforms.
- Execute campaign activities such as discounts, collections, bundles, landing pages, promotional banners, and product merchandising.
- Optimize the homepage, collection pages, landing pages, and product merchandising to improve product visibility and conversion during campaigns.
- Check and ensure that product information, pricing, promotions, inventory, and the overall shopping experience are correctly set up before and throughout each campaign.
- Work closely with Performance Marketing, Creative, Content, Product, and Operations teams to execute campaigns.
- Track key metrics including Revenue, Orders, AOV, Conversion Rate, Traffic, Units Sold, Discount Rate, and Gross Margin.
- Analyze post-campaign performance by product, promotion mechanics, traffic source, and customer behavior, and propose action plans for future campaigns.
Requirements
- Bachelor's degree with good English reading comprehension.
- At least 2 years of experience in E-commerce, E-commerce Campaign, Digital Merchandising, Growth, or a related field.
- Experience working with a DTC Brand or the US market is preferred.
- Hands-on experience in planning and executing major promotional campaigns such as Black Friday, Cyber Monday, seasonal campaigns, or mega-sale events.
- Strong understanding of Performance Marketing and Paid Media, including how traffic, ad performance, and promotions impact E-commerce revenue and conversion.
- Experience in Mom & Baby, Kidswear, Fashion, or Lifestyle is preferred.
- Proactive, logical, and detail-oriented, with a strong commercial mindset and good organizational skills.
- Comfortable working in a fast-paced, high-growth environment.
What we're excited to offer you:
- Base salary depending on experience and qualifications.
- Performance-based bonus.
- Fast-paced, hands-on working environment with strong growth opportunities.
- Full participation in Social Insurance, Health Insurance, and Unemployment Insurance upon official employment.
- 12 days of annual leave.
- Tet bonus, Outstanding Employee bonus, 13th-month salary, project bonuses, and other incentives.
- Up to 2 months of probation with 100% salary, with the possibility of completing probation earlier.
- Salary review every 6 months.
- Clear career progression opportunities.
- Professional training and development opportunities to strengthen both specialist and management capabilities.
- Enjoy complimentary products from Bloomentum's family of brands.
Team Management
Reports to: CEO.
Career Path
Clear career progression opportunities toward Senior Creative, Creative Lead, or Creative Manager roles based on performance and demonstrated capabilities.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM / 10:00 AM to 19:00 PM.
Employment Type
Full-time, On-site.
