SCOPE OF WORK
The Director of Events & Promotions leads the overall strategy, planning, and execution of destination-wide events, promotional initiatives, and new project launch events across Hoiana.
This role is responsible for conceptualizing signature experiences, driving brand activations, spearheading high-impact project launches, securing strategic partnerships, and ensuring strong commercial returns through disciplined budget management.
As a senior marketing leader, the Director will shape the annual events calendar to reinforce Hoiana's positioning as a premier lifestyle, entertainment, hospitality, and property destination in the region.
KEY RESPONSIBILITIES
1. Strategic Planning & Leadership
- Develop and lead the annual Events & Promotions strategy aligned with corporate, marketing, and commercial objectives.
- Build and oversee a comprehensive destination-wide events calendar, including brand activations, seasonal campaigns, entertainment programs, and large-scale signature events.
- Integrate new project launch events (e.g., residential launches, new facilities) into the overall destination strategy.
- Identify emerging trends and market opportunities to strengthen competitive positioning.
- Lead, mentor, and manage the Events & Promotions team to ensure operational excellence.
2. New Project Launch Events
- Lead the strategic planning and execution of all new project launch events across the destination.
- Develop impactful launch concepts that drive media attention, stakeholder engagement, and commercial results.
- Coordinate cross-functionally with Development, Sales, Operations, PR, Digital, and external agencies to ensure seamless execution.
- Ensure each launch event delivers strong brand positioning and measurable ROI.
3. Concept Development & Experience Design
- Conceptualize innovative event themes and promotional mechanics that increase visitation, engagement, and revenue.
- Ensure all events align with brand standards and deliver a premium guest experience.
- Drive integrated campaigns in collaboration with Brandcoms, Digital, PR, Business Development, F&B, Gaming, Hotel teams.
4. Partnership Development & Stakeholder Management
- Lead strategic outreach to brands, sponsors, entertainment partners, agencies, and commercial collaborators.
- Negotiate partnership agreements and sponsorship packages to enhance event scale and profitability.
- Maintain strong relationships with key stakeholders, investors, media, and industry partners.
5. Budget Ownership & Performance Management
- Develop and manage the annual Events & Promotions budget, including project launch allocations.
- Optimize resource allocation to maximize ROI and cost efficiency.
- Establish KPIs and performance metrics including footfall growth, revenue uplift, brand exposure, partnership value, and media impact.
- Present strategic updates and performance reports to the VP Marketing and senior leadership.
6. Governance & Risk Management
- Ensure full compliance with regulatory requirements, licensing, safety standards, and corporate governance.
- Oversee risk assessments and contingency planning for large-scale and high-profile events.
QUALIFICATION & EXPERIENCE
- Bachelor's degree in Marketing, Event Management, Hospitality, Business, or related field; Master's degree preferred.
- Minimum 812 years of progressive experience in events, promotions, brand activation, or destination marketing.
- Proven experience leading high-profile launch events and managing significant budgets.
- Strong commercial acumen with demonstrated ability to drive measurable ROI.
- Experience in integrated resorts, hospitality, entertainment destinations, or property development launches is highly preferred.
LEADERSHIP & COMPETENCIES
- Strategic and visionary thinker with strong conceptual creativity.
- Strong executive presence and stakeholder management skills.
- Excellent negotiation and partnership development capabilities.
- Financially disciplined with strong analytical skills.
- Ability to operate in a fast-paced, multi-project environment.
