About Chicilon Media Smart Retail Media
Founded in 2006, Chicilon Media is one of Vietnam's leading Digital Out-of-Home (DOOH) companies and a pioneer in Smart Retail Media. The company operates a nationwide AI-powered in-store media ecosystem deployed at key shopper touchpoints inside supermarkets Entrance, Shelf Area, and Checkout. This model enables FMCG and consumer brands to influence shoppers across the entire 2540 minute in-store journey, directly linking media exposure to purchase behavior through measurable, high-impact retail communication.
Role Overview
The Sales Director Smart Retail Media is the commercial owner of Chicilon's Retail Media business, responsible for national revenue growth, market expansion, and key client leadership. The role leads FMCG and agency partnerships, scales the sales organization nationwide, and positions Chicilon as a strategic Retail Media partner in Vietnam.
Key Responsibilities
- Lead national business growth for Smart Retail Media by defining and executing mid- and long-term commercial strategies aligned with Chicilon's overall objectives.
- Develop go-to-market strategies targeting FMCG brands, retail partners, and media agencies, leveraging the three core in-store touchpoints: entrance, shelf, and checkout.
- Oversee nationwide sales operations including revenue planning, forecasting, target setting, pipeline management, and margin control.
- Build, lead, and scale high-performing sales teams specializing in FMCG, Retail Media, and shopper marketing solutions.
- Establish consultative, solution-based selling standards that translate shopper behavior data into effective Retail Media proposals.
- Personally manage and deepen relationships with key FMCG clients, strategic retailers, and major media agencies at senior decision-maker level.
- Lead negotiations for national contracts, annual frameworks, and long-term Retail Media partnerships.
- Collaborate closely with Marketing, Operations, Technology, Finance, and Data teams to ensure seamless execution, accurate measurement, and client satisfaction.
- Provide regular performance reports, market insights, and strategic recommendations to the CEO and Board of Directors.
Qualifications & Requirements
- Bachelor's degree or higher in Business, Marketing, Communications, Advertising, Retail Management, or a related discipline.
- Minimum 10 years of senior commercial leadership experience, preferably within Retail Media, FMCG, Trade Marketing, DOOH, or digital advertising.
- Proven track record in leading large national sales teams and scaling B2B revenue-driven organizations.
- Strong experience working with FMCG brands, shopper marketing teams, and media or retail agency ecosystems.
- Deep understanding of shopper behavior, in-store decision-making, and the FMCG path-to-purchase within retail environments.
- Solid knowledge of Retail Media metrics and value models, including CPM, frequency, touchpoint effectiveness, and conversion impact.
- Demonstrated ability to sell data-driven, outcome-based media solutions rather than traditional spot inventory.
- Excellent leadership, executive communication, and high-level negotiation skills.
- Bilingual proficiency in EnglishVietnamese;
Benefits & Rewards
Chicilon Media offers a competitive executive compensation package, performance-based bonuses, long-term incentive programs, annual check-ups, festive allowances, and executive-level support where applicable.
- This role provides a unique opportunity to lead and shape Vietnam's most advanced Smart Retail Media platform.
