Director, Agency Business Development

Job Purpose

The Director, Business Development is responsible for driving growth initiatives and business development activities across the Agency channel, supporting the Head of Agency in delivering the company's distribution strategy and commercial objectives. The role focuses on agency expansion, productivity improvement, customer experience enhancement, and the development of AI-driven business capabilities to build a scalable, customer-centric, and high-performing agency organization. Through strategic partnerships, innovation, and data-driven decision-making, the role contributes to sustainable growth, operational excellence, and the company's transformation into an AI-first insurer.

Key Accountabilities

1. Agency Business Development & Growth Strategy

- Support the Head of Agency in translating the Agency Channel Strategy into business development initiatives, execution roadmaps, and measurable growth plans.

- Identify and develop business opportunities to expand agency reach, improve agency productivity, and strengthen the quality of agency recruitment, activation, and retention.

- Analyze market trends, customer segments, advisor behavior, competitor activities, and agency performance data to identify growth opportunities and performance improvement areas.

- Develop business cases, feasibility assessments, and implementation plans for new agency business models, productivity programs, growth initiatives, and strategic partnerships.

- Partner with regional agency leaders and cross-functional teams to design initiatives that improve advisor effectiveness, customer acquisition, and business productivity.

- Manage and strengthen relationships with recruitment partners, training providers, ecosystem partners, and external stakeholders that support agency growth.

- Provide strategic insights and recommendations to the Head of Agency regarding market opportunities, expansion priorities, and execution focus areas.

2.Customer Experience, AI-Driven Enablement & Commercial Execution

- Drive initiatives to enhance customer experience across the agency insurance journey, ensuring a seamless and customer-centric experience.

- Partner with Product, Marketing, Operations, Technology, and Agency Sales teams to deliver business growth opportunities and commercial outcomes.

- Accelerate the adoption of digital tools, AI-enabled capabilities, and data analytics to improve advisor productivity, customer engagement, and sales effectiveness.

- Monitor key business performance indicators and ensure effective execution of business development initiatives.

- Foster a culture of innovation, continuous improvement, and AI-first ways of working across the Agency organization.

3. Stakeholder Management & People Leadership

- Act as a key partner to the Head of Agency in driving business development priorities and execution across the Agency channel.

- Build strong relationships with internal stakeholders and external partners to support sustainable business growth.

- Establish effective governance and performance management mechanisms to ensure alignment and delivery against business objectives.

- Lead, develop, and retain a high-performing Business Development team with strong commercial, digital, and customer-centric capabilities.

- Promote a culture of collaboration, accountability, innovation, and customer centricity while ensuring compliance with regulatory and governance requirements.

Qualifications and Work Experience

• Bachelor's degree or higher in Business Administration, Finance, Insurance, Marketing, Economics, or related fields.
• Minimum 8-10 years of experience in life insurance, agency distribution, business development, sales management, or related areas.
• At least 3-5 years of experience in management roles, preferably within agency or distribution channels.
• Solid understanding of agency operations, advisor lifecycle management, customer journey, and distribution performance drivers.
• Strong business development, stakeholder management, project execution, and performance management capabilities.
• Preferred: experience in customer experience initiatives, digital transformation, or AI-enabled business solutions.