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JOB DESCRIPTION
Communication campaign Planning & Execution:
- Plan and execute communication and promotional campaigns to drive mobile app repayment, eBill, top-up, credit card transactions, and always-on app engagement.
- Manage end-to-end campaign execution, including planning, implementation, monitoring, and post-campaign evaluation, ensuring delivery on time and within budget.
- Develop targeted campaigns based on customer segmentation and data insights to optimize messaging, channel selection, and campaign timing.
- Track campaign performance and provide regular progress updates and performance reports to management.
- Continuously optimize campaign effectiveness through testing, analysis, and performance insights.
Cross-functional Collaboration:
- Work closely with CRM, Marketing, Product, Data, Tech, Finance, Operations, and related teams to ensure smooth campaign execution.
- Align stakeholders on campaign objectives, scope, timeline, dependencies, and expected outcomes.
- Proactively identify and resolve execution issues or operational bottlenecks.
Budget Management:
- Monitoring budget for digital campaigns, ensuring efficient allocation of resources to maximize return on investment.
- Track and report on campaign spending, adjusting strategies as needed to stay within budget while achieving acquisition goals.
Customer Focus:
- Develop a deep understanding of target customer segments, tailoring campaign messages and creative assets to resonate with different audiences.
Other Responsibilities
- Perform other tasks and responsibilities assigned by line managers.
JOB REQUIREMENTS
- 6+ years of professional experience in digital marketing, CRM, campaign management, retention, or digital growth, preferably in Banking, Fintech, E-commerce, or Consumer Finance.
- Proven experience in executing customer retention and transaction growth campaigns across digital channels.
- Strong understanding of customer lifecycle management, repayment behavior, and engagement strategy.
- Strong analytical and quantitative skills with ability to derive insights from data and translate into business actions.
- Experience working with CRM systems, marketing automation tools, customer segmentation, and campaign performance tracking.
- Ability to manage end-to-end campaign execution including planning, coordination, monitoring, optimization, and reporting.
- Strong stakeholder management and cross-functional coordination skills.
- Strong project management capability with ability to manage multiple priorities and deadlines.
- Excellent communication and presentation skills with ability to present to senior stakeholders.
- Proficiency in PowerPoint, Excel, and dashboard/reporting tools.
- Familiarity with financial products, digital payment ecosystem, and customer engagement models.
COMPENSATIONS & BENEFITS
- 13th Salary Fixed and KPI Bonus
- Premium Health Care for personal & 3 dependents
- 24/7 Accidental Insurance
- 100% Social Insurance
- Meal + Phone Allowance
- Yearly Medical Checkup
- 18 Annual Leaves
