In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (Home Credit) collects and processes candidates personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.
By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: https://career.homecredit.vn/en/article/agreement-notice-acceptance-for-personal-data-processing/, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulation
JOB DESCRIPTION
Communication campaign Planning & Execution:
- Lead end-to-end planning and execution of communication and promotional campaigns aimed at driving mobile app sales volume, including planning, implementation, monitoring, and post-campaign evaluation, ensuring delivery on time and within budget.
- Plan and execute multi-channel campaigns across owned and paid channels including push notification, in-app, social media, email/CRM, and digital advertising.
- Develop targeted campaigns based on customer segmentation and data insights to optimize messaging, channel selection, and campaign timing.
- Track campaign performance and provide regular progress updates and performance reports to management.
- Continuously optimize campaign effectiveness through AB testing, analysis, and performance insights.
Budget Management:
- Own and manage the annual and quarterly campaign budget, including forecasting, planning, and allocation across campaigns and channels.
- Track and report on actual vs. planned spend on a regular basis, providing variance analysis and recommendations to optimize budget utilization.
- Provide budget performance summaries to management and finance stakeholders as required.
Cross-functional Collaboration:
- Work closely with CRM, Marketing, Product, Data, Tech, Finance, Operations, and related teams to ensure smooth campaign execution.
- Align stakeholders on campaign objectives, scope, timeline, dependencies, and expected outcomes.
- Proactively identify and resolve execution issues or operational bottlenecks.
Customer Focus:
- Develop a deep understanding of target customer segments, tailoring campaign messages and creative assets to resonate with different audiences.
Other Responsibilities
- Perform other tasks and responsibilities assigned by line managers.
REQUIREMENTS
- 6+ years of professional experience in digital marketing, CRM, campaign management, retention, or digital growth, preferably in Banking, Fintech, E-commerce, or Consumer Finance.
- Proven experience in executing push sales campaigns across digital channels.
- Strong understanding of customer lifecycle management, repayment behavior, and engagement strategy.
- Strong analytical and quantitative skills with ability to derive insights from data and translate into business actions.
- Experience working with CRM systems, marketing automation tools, customer segmentation, and campaign performance tracking.
- Ability to manage end-to-end campaign execution including planning, coordination, monitoring, optimization, and reporting.
- Strong stakeholder management and cross-functional coordination skills.
- Strong project management capability with ability to manage multiple priorities and deadlines.
- Excellent communication and presentation skills with ability to present to senior stakeholders.
- Proficiency in PowerPoint, Excel, and dashboard/reporting tools.
- Familiarity with financial products, digital payment ecosystem, and customer engagement models.
COMPENSATIONS & BENEFITS
- 13th Salary Fixed and KPI Bonus
- Premium Health Care for personal & 3 dependants
- 24/7 Accidental Insurance
- 100% Social Insurance
- Meal + Phone Allowance
- Yearly Medical Checkup
- 18 Annual Leaves
