Digital Performance Marketing Specialist

Job Description:

Performance Marketing (80%):

Plan, launch, and optimize digital campaigns across Meta (FB/IG), Google, and LinkedIn, Email marketing

Deliver against key KPIs such as CPL, ROAS, CAC, CTR, conversion rate, and community sign-ups.

Manage an ad spend budget of 70M VND/month with clear accountability for ROI.

Build campaign structures, test creatives, and continuously improve targeting and bidding strategies.

Set up and maintain tracking with Google Analytics, GTM, UTM parameters, and Looker Studio dashboards.

Integrate campaign data with HubSpot CRM for lead tracking and reporting.

Use SEMrush (or similar tools) to analyze keywords, track competitors, and improve search performance.

Apply basic SEO best practices to support organic growth and enhance Google Ads Quality Score.

Marketing & Admin Support (20%):

Assist with events and webinars (promotion, tracking sign-ups, reporting).

Contribute to regular reporting, invoicing, and budget tracking.

Collaborate with content and community teams to ensure alignment across channels.

Other tasks assigned by Line Manager.

Requirements:

Strong knowledge of Meta, Google, and LinkedIn Ads platforms.

Hands-on experience with Google Analytics, GTM, UTM tracking, Looker Studio, and HubSpot.

Familiarity with SEMrush (or similar SEO/SEM tools) and basic SEO techniques.

Ability to manage and optimize a monthly ad budget with clear ROI focus.

Strong analytical mindset and ability to translate data into actionable insights.

Basic English (reading, writing, and reporting) required.

Organized, proactive, and comfortable with multi-tasking in a fast-paced environment

Benefits:

Salary: Negotiable

Training and development

Health care package and accident

100% salary amount in probation time

Opportunity to work at the intersection of AI, research, and digital communities