Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Digital Performance Marketing Executive
Duration: 6 Months (Contract)
Experience: 2 5 Years ideally
Reports to: Regional Performance Marketing Director
Role Mission
We are looking for a data-driven Digital Performance Marketing Executive to join our team for a high-impact, 6-month project. This role is perfect for a growth hacker who understands that digital marketing is more than just pretty adsit's about moving the needle on revenue, optimizing the funnel, and achieving a killer ROAS.
Whether you come from a fast-paced agency background or have experience navigating the complex ecosystems of Telco or E-commerce, we want your expertise to help us scale our digital footprint during this critical project phase.
Key Responsibilities
In this role, you will be the engine behind our paid media strategies. Your focus will be on execution, optimization, and reporting across all digital touchpoints.
- Campaign Management: End-to-end execution of paid search (Google Ads), paid social (Meta, TikTok, LinkedIn), and programmatic display campaigns.
- Optimization & Scaling: Conduct continuous A/B testing on ad copy, creatives, and landing pages. You'll manage daily bid adjustments and budget pacing to ensure maximum efficiency.
- Goal: maximize efficiency and scale our digital footprint.
- Data & Analytics: Monitor KPIs daily. You will be expected to dive deep into Google Analytics 4 (GA4) to attribute conversions correctly and identify drop-off points in the user journey.
- Reporting: Translate complex data into actionable insights. You'll provide weekly performance snapshots and a comprehensive monthly deep-dive for stakeholders. Reporting: Deliver weekly and monthly no-fluff performance reports, focusing on CAC, LTV, and ROAS.
- Creative Briefing: Collaborate with the design team to produce high-performing assets based on data-backed trends and past campaign performance.
- Funnel Management: Optimize the lead-to-customer journey, ensuring a seamless transition from click to conversion. Analyze the user journey from click to conversion, identifying bottlenecks and implementing A/B tests on landing pages and ad copy.
What You Bring to the Table
We need someone who can hit the ground running from Day 1.
- Experience: 2 to 5 years of hands-on experience in performance marketing.
- Industry Background: Prior experience in a Digital Agency, Telecommunications, or E-commerce is highly preferred.
- Platform Mastery: Expert-level knowledge of Meta Ads Manager and Google Ads (Search, Shopping, and YouTube).
- Technical Literacy: Proficiency in Google Tag Manager (GTM) for tracking setup and Excel/Google Sheets for data manipulation (Pivot tables and VLOOKUPs should be your best friends).
- Analytical Mindset: You don't just see numbers; you see patterns. You have a proven track record of managing budgets and hitting target CPAs/ROAS.
- Adaptability: This is a 6-month project. We need someone who is agile, comfortable with a hybrid work setup, and thrives under tight deadlines.
Technical Skills & Certifications
- Required: Google Ads Certification, Meta Blueprint (preferred).
- Tracking: Deep understanding of pixels, API conversions, and UTM tagging.
- Tools: Familiarity with GA4, Google Tag Manager, Events API
Why Join This Project
- Hybrid Flexibility: Enjoy the balance of focused remote work and collaborative in-office days.
- High Impact: You won't be a cog in a machine; your optimizations will directly influence the project's success.
- Modern Tech Stack: Work with the latest tools in marketing automation and attribution.
Critical KPIs for Success
- During this 6-month project, your performance will be measured by:
- Reduction in Blended CAC (Cost Per Acquisition).
- Increase in ROAS (Return on Ad Spend) across core channels.
- Scale: Successfully increasing spend while maintaining efficiency.
- Reporting Accuracy: Establishing a clean, automated dashboard for project stakeholders.
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
Circles Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
