Digital Media Planner

Job Summary

Lead in the development and activation of digital plans (Display, Search, Mobile and Social) that deliver against the strategic roles as defined in the total communications plan.

Play the key interface between agency and clients and is expected to independently manage client's expectations on all digital related matters.

Be proactively involved in any company wide teams or initiatives as appropriate to the role.

Reporting line

Direct reporting line Digital Manager

Higher reporting line Digital Director, Business Director

Communication areas

Internal - Direct

Internal - Indirect

External

Tasks & responsibility

1. Develop digital strategies and plans for clients brands namely in:-

• Objective setting
• Media/market and competitive tracking
• Target audience digital habit
• Digital role, strategy and activation ideas
• Budget & KPIs

2. Stewardship in budget tracking & post buy delivery

3. Oversee execution and operations work

4. Foster relationships with the clients to deliver optimized and effective digital plans by adding value to client's digital investment.

5. Independently conduct client meetings on day-to-day activities and follow up approvals on campaign/monthly basis

6. Perform competitive digital analysis and participate in media reviews to identify action-oriented insights and future opportunities

7. To work with cross functional units including Trading/Buying to:

• Provide them with an investment/buying brief
• Collaborate in the development of implementation plans
• Liaise with them regarding any issues on an on-going basis

8. Lead buying for non-biddable digital platforms/vendors, working with Media

9. Any other duties as reasonably requested by senior management.

Education requirement

• Education degree Bachelor Degree in Science or Business preferred.
• Specialization
• Computer Advanced MS Office skills.
• English Good command of spoken & written English and Vietnamese is a must.
• Others Must have strong analytical, research, and quantitative skills.

Experience requirement

• Years > 3 years
• Specialization Knowledge and experience in digital media planning and execution.

Skill requirement

• Able to develop a good rapport with media owners, agencies and colleagues.
• Ability to quickly develop strong understanding of client's business, their products, services, customer profile, marketing and business objectives & needs, competitors and sales.
• Have deep understanding and ability to leverage opportunities from major digital publishers ie. Google, Facebook, local publishers and social suppliers.
• Knowledgeable with handling huge amount of data and numbers.
• Well verse in key digital tools like Google Analytics, GWI, Statista, FanpageKarma and other ad serving platforms.
• Manage workload, timings, and deadlines to ensure that the high quality of the work is consistently delivered.
• Will be expected to manage 1 or more digital executives work and development.
• Have good communication and presentation skills.

Characteristic requirement

• Willing to learn, thrive in a fast paced environment and have a can-do attitude.
• Team player.