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Digital Marketing Strategist (SEO / AEO / GEO Focus)

  • Posted 3 hours ago
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Job Description

Why Join Clickr

At Clickr, SEO is a frontier we're actively shaping, not an afterthought. As AI reshapes how people search and discover brands, you'll lead SEO, AEO, and GEO strategy for a portfolio of B2B clients across medical, industrial, and technology sectors, backed by our full suite of digital consulting, MarTech, and performance marketing capabilities. With a footprint spanning Singapore, Malaysia, Myanmar, and beyond, you'll get exposure to diverse markets and search behaviors, not just one. We offer a hybrid working arrangement, real ownership over strategy and execution, and a team that's genuinely curious about where search is headed next.

Overview

We're looking for an SEO-focused Digital Marketing Strategist to join our Marketing department. You are an expert in Search Engine Optimization with a performance mindset, highly adaptable to the evolving search landscape of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Your primary responsibility will be managing and growing our portfolio of organic search accounts, which is predominantly B2B, spanning medical, industrial, and technology-sector clients. However, as a versatile marketer, you will also provide ad-hoc support on paid media campaigns and other digital initiatives when needed. You thrive on using data, platforms, and experimentation to drive results.

Key Responsibilities

  • Lead SEO, AEO, and GEO strategy and execution for a dedicated portfolio of accounts, including technical audits, keyword strategy, content optimization, and link building.
  • Develop and drive organic growth strategies designed to maximize visibility across traditional search engines (Google, Bing) as well as AI answer engines and generative discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews).
  • Optimize website architecture and content structures specifically to satisfy AI crawler intent, informational citation models, and conversational search queries.
  • Support paid media campaigns (Google Ads, Meta, TikTok, LinkedIn) on an ad-hoc basis, assisting with setup, optimization, or management as team workload requires.
  • Use analytics and tracking platforms (e.g., GA4, Looker Studio, Hotjar) alongside emerging AI visibility tools to track performance and derive actionable insights.
  • Collaborate cross-functional with creative, tech, and client servicing teams to deliver cohesive campaigns.
  • Leverage MarTech tools such as HubSpot or ActiveCampaign for automation and reporting.
  • Stay deeply ahead of trends in search algorithms, AI in search (SGE/GEO), LLM training behaviors, and performance marketing updates.
  • Lead and guide a junior team member within the SEO/AEO/GEO discipline, providing hands-on direction on strategy and execution.

Qualifications

  • At least 4 years of experience in digital marketing, with a strong specialization in SEO, ideally within an agency environment.
  • Demonstrated, speakable track record of hands-on SEO work e.g., specific technical SEO audits led (with the issues found and fixed), keyword strategies built from research to execution, and measurable improvements in rankings, traffic, or conversions you personally drove. Bonus: concrete examples of AI citation or structured-data work shipped (e.g., schema markup for AI crawler comprehension, content restructured for LLM/AI Overview citation) rather than general awareness of AEO/GEO concepts.
  • Strong technical SEO knowledge and familiarity with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
  • Working knowledge of paid media platforms (Google Ads, Meta Ads) and a willingness to handle ad-hoc performance marketing tasks.
  • Hands-on experience with GA4, Looker Studio, and A/B testing platforms.
  • Comfortable working with data and translating insights into strategies.
  • Excellent communication and presentation skills.
  • Fluent in English (essential — the portfolio is regionally based out of Singapore and across SEA); Vietnamese fluency is a strong plus for accounts in the Vietnam market.
  • Adaptable and open to using AI tools and platforms in day-to-day work, as much of this role will be built around them.

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About Company

Job ID: 153457733

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