About ZEDER Corporation
ZEDER Corporation is the world&aposs largest manufacturer of automotive polyurethane bushings and suspension components through the merger of Fulcrum Suspensions and Redranger. With operations in Australia, the US, UK, and Vietnam, ZEDER is a leader in the Automotive Aftermarket industry. The company focuses on global expansion and innovation to maintain its leadership position in the industry.
About the Role
We are seeking a Digital Marketing Specialist with a strong focus on PPC (Pay-Per-Click) Advertising to manage and optimise our pay-per-click campaigns across multiple platforms. This role is integral to the success of our digital marketing strategy, requiring a mix of analytical thinking, creativity, and technical expertise. You will be responsible for crafting and executing paid campaigns, monitoring performance, and identifying opportunities for growth to achieve our marketing and business goals.
Key Responsibilities
Campaign Strategy & Management
- Develop and implement PPC campaigns on platforms such as Google Ads, Bing Ads, TikTok, Meta, and LinkedIn, aligning with company goals and target audiences.
- Conduct thorough keyword research to identify high-value keywords for effective targeting.
- Create compelling ad copy and coordinate with designers for engaging visuals that meet platform guidelines.
- Collaborate with web designers to optimise landing pages for higher conversion rates.
Performance Analysis & Optimisation
- Monitor campaign performance metrics like CTR, conversion rates, and ROAS, making adjustments to optimise results.
- Conduct A/B testing on ad elements and landing pages to identify the best-performing strategies.
- Prepare performance reports with actionable insights and recommendations for future campaigns.
Budget Management
- Manage PPC budgets efficiently, ensuring optimal allocation to maximise ROI.
- Track daily spending to stay within budget while maintaining campaign effectiveness.
Research & Continuous Learning
- Stay updated on industry trends, competitor activities, and platform innovations to refine strategies.
- Explore and integrate new tools or techniques to enhance campaign efficiency and results.
Collaboration & Communication
- Work with SEO, content marketing, and social media teams to ensure cohesive online marketing efforts.
- Communicate campaign updates, insights, and recommendations effectively to stakeholders and align with overall business objectives.
Technical Proficiency & Tools
- Utilise tools like Google Analytics, SEMrush, Google Ads Editor, and other digital marketing platforms to manage campaigns and analyse data.
- Set up tracking codes, conversion pixels, and custom audiences for accurate performance measurement and reporting.
Qualifications
- At least 1 year of experience as a PPC Specialist or in a similar role managing PPC campaigns.
- Strong understanding of Google Ads, Bing Ads, Meta, LinkedIn, TikTok and social media advertising platforms.
- Proficiency in analytics tools (e.g., Google Analytics) and experience in data analysis & reporting on ad performance.
- Excellent attention to detail and the ability to manage multiple campaigns simultaneously.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication skills and the ability to work effectively in a team environment.
- Proficiency in English.
- Google Ads certification or similar qualifications.
Why Join Us
At Zeder Vietnam, you will have the opportunity to apply your PPC expertise to drive impactful digital campaigns for a global leader in the automotive industry. Your work will directly influence how we engage with our audience, enhance conversions, and achieve business success.
Benefit
- 14 days of annual leave.
- Full social and health insurance benefits as per legal regulations.
- 24/7 accident and health insurance for employees working over 6 months.
- Access to internal and external training programs.
- Provided PC or laptop.
- Competitive salary, bonuses, and additional benefits.
