As a Digital Marketing Specialist at Studify, you will act as the engine behind our user acquisition and growth. Your primary focus will be to design and manage integrated marketing campaigns across key channels - including Website, Facebook, LinkedIn, Instagram, TikTok and Youtube - to drive product awareness and increase conversion rates. You will leverage a data-driven approach to analyze performance metrics, generating actionable insights that continuously optimize our strategies for quantifiable user growth.
Key Objectives
- User Acquisition & Growth: Develop and execute comprehensive marketing strategies to raise product awareness and drive quantifiable user growth.
- Campaign Optimization: Design and manage integrated marketing campaigns to increase user conversion across key channels (Facebook, LinkedIn, Instagram, Website, etc.) with a strict focus on ROI.
- Data-Driven Decision Making: Analyze performance data to generate actionable insights and provide recommendations for optimizing future campaigns.
Job Responsibilities
1. Performance Strategy and Implementation
- Design, plan, and execute end-to-end integrated marketing campaigns across all key paid channels (Facebook/Meta Ads, LinkedIn Ads, Google Ads, TikTok).
- Conduct market research to identify trends and competitive offerings, specifically analyzing competitor ad strategies and keyword gaps.
- Work closely with Product and Content Team to ensure seamingless campaigns delivery with cohesive messaging.
- Manage campaign budgets, ensuring projects are completed on time, in full and within the alignment for campaign execution.
2. Conversion Rate Optimization (CRO) & Funnel Effectiveness
- Analyze the end-to-end marketing funnel to identify drop-off points and implement data-driven solutions that maximize conversion efficiency.
- Design and execute continuous A/B testing strategies for ad creatives, landing pages, and CTAs to improve engagement and ROI.
- Collaborate with the Product Team to optimize website content and user journeys, ensuring a seamless experience from ad click to onboarding.
3. Analytics & Reporting
- Track, measure, and report on the performance of all marketing campaigns against key KPIs, specifically focusing on CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and conversion rates.
- Analyze performance data and dashboard to generate actionable insights as for quick decision making, identify trends, and provide recommendations for optimizing future campaigns and strategies.
4. Brand & Channel Consistency
- Ensure all paid communications and digital assets are consistent with Studify's established brand voice and identity.
- Manage the daily operations of paid social media channels, including ads set-up and scheduling.
Other tasks assigned by Line Manager.
Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related fields.
Experience: 3 5 years of experience in a marketing role (specifically within Performance Marketing, Digital Marketing, or User Acquisition).
- Demonstrated experience in planning, executing, and optimizing end-to-end integrated marketing campaigns across multiple channels;
- Execellent communication and presentation skills in both Vietnamese and English;
- Strong analytical, strategic thinking, and problem-solving abilities with a focus on interpreting complex datasets;
- Proficient in marketing analytics and ad tools, specifically Google Analytics (GA4), Meta Ads Manager, Google Ads, and TikTok Ads;
- Creative mindset, a love for storytelling, and a passion for education and technology;
- Ability to effectively collaborate in cross-functional and dynamic team environments.
Preferrred:
- Experienced working with Tech/Digital products or companies.
- Familiarity with the EdTech industry, SaaS, or digital products.
- Experience with creative tools like Canva or CapCut to make quick iterations to ad creatives based on performance data.
- Knowledge of SEO best practices and organic acquisition channels.
