Digital Marketing Specialist (Search Engine Focus)

We are looking for a Digital Marketing Specialist with a focus on SEO-SEM integrated strategy to join our growing marketing team. This role is ideal for someone who is analytical, detail-oriented, and passionate about driving growth on search engine presence.

Key Responsibilities

1. SEO Performance & Technical Health

Monitor and analyze landing page, keywords performance and ranking in Google Search Console to identify gaps and opportunities.

Maintain landing page metadata (meta titles, meta descriptions) and build organic keyword segmentation strategies. Write on-page content optimized for KPIs and focus keywords.

Shape and test SEO strategies that balance link authority, content relevance, and user engagement to drive long-term organic growth.

Collaborate with the development team to improve product markup structure, site architecture, and Core Web Vitals.

Establish monitoring processes, KPIs, and dashboards to ensure consistent tracking of SEO health.

Continuously evaluate algorithm updates and adjust strategies to maintain ranking stability and growth across content freshness, authority, and engagement factors.

Provide actionable, data-driven recommendations to strengthen organic visibility.

2. Product Merchandising & Content Execution

Manage and optimize product information, metadata, and content to align with SEO best practices.

Execute merchandising tasks hands-on to fully understand product data and customer search behavior in relation to SEO strategy.

Ensure product detail pages are optimized to improve visibility, rankings, and conversions.

3. SEO & SEM Integrated Strategy

Partner with the SEM subject matter expert to align organic and paid search integrated strategies.

Analyze overlap between SEO and SEM efforts to maximize visibility and ROI.

Execute SEM-related tasks to better understand how SEO and SEM complement each other and how both can be leveraged for stronger results.

Qualifications & Skills

Bachelor's degree in Marketing, Business, Data Analytics, or related field.

2-4 years of experience in digital marketing with a focus on SEO (on-site, off-site and, technical).

Proficient in Google Search Console, SEMrush

Strong understanding of structured data, product schema, and technical SEO fundamentals.

Strong understanding of modern search ranking frameworks (e.g., Google's A-B-C signal model) and how they influence holistic SEO strategy.

Strong analytical skills with the ability to interpret complex datasets and translate them into actionable insights.

Bonus: Experience with Google Analytics, Adobe Analytics or other advanced analytics tools.

Bonus: Experience using AI-powered content tools (ChatGPT API, Jasper AI, or similar) to generate and scale content creation.

Highly detail-oriented with a structured, data-driven approach to tasks.

Ability to communicate and collaborate with cross-functional teams (web development, SEM, merchandising).

Eagerness to learn new skills outside of core expertise to support overall marketing goals.

Team-first mindset - willing to help others succeed and ask for help when needed.

Why Join Our Team

• Fast & agile decision making. No red tape here. If you have a sound idea backed by data, you can make it happen, and the team is here to help.
• Open communication. Everyone's voice matters, and we actually mean it.
• We've got each other's backs. There's no boss looking over your shoulder. We're colleagues first, and we help each other succeed.
• Your manager's role To set direction, support and put out the fire when things go sideways, not to micromanage.
• Growth opportunities. You are encouraged to explore and grow into any aspect of marketing where you see potential impact.
• Embrace individuality. We embrace your personality and want you to speak up when you see something wrong, even if it's your manager who sometimes needs a sanity check.

What We Offer:

Probation with 100% salary

16 days annual leave

13th salary bonus

Provided laptop and equipment

Social insurance according to Labor Laws

Annual salary review

Annual health check

Opportunities for professional development and career growth.

Regular training programs based on the department's and company's needs

Collaborative and innovative team culture.

Birthday parties, company trips, team-building activities, etc.

How to Apply

Interested candidates are invited to submit their resume/ CV to [Confidential Information] and [HIDDEN TEXT]