Digital Marketing Specialist (Performance)

Slimcase is looking for a performance-driven Digital Marketing Specialist to scale our presence across Shopee, TikTok Shop, Meta, Google in Vietnam, Southeast Asia, and beyond.

In this role, you'll execute cross-platform campaigns, track performance, and uncover data-driven insights that fuel revenue growth. This is a high-ownership position for someone who's both analytical and creative, with a passion for e-commerce and digital optimization.

Responsibilities:

Plan, execute, and continuously optimize paid marketing strategies to drive user acquisition, retention, and improve key performance metrics (ROAS, CPP, funnel conversion).

Analyze campaign and sales performance using UTM, GA4, Shopify, and marketplace dashboards; leverage data insights to test and scale effectively.

Launch and optimize campaigns across multiple countries (e.g., Vietnam, Southeast Asia, ...), adapting creatives and targeting to local behavior.

Work with cross-functional teams to provide post-campaign data and insights in terms of reporting and presenting media trends, local insights and recommendations to improve performance and budget optimization.

Stay ahead of digital marketing trends, platform updates, and competitor activity to keep campaigns cutting-edge.

Assist the Line Manager with other tasks as needed.

Nice to Have:

Degree in Business, Marketing, or a related field.

Experience in E-commerce, FMCG, or Fashion industry.

Strong written and spoken English.

Experience with Shopify and E-commerce platforms.

Benefits:

- Competitive salary based on your skills and performance.

- Open, collaborative environment where ideas are valued.

- Opportunities to run regional and global ads, gaining exposure to international markets

- High ownership of your work with opportunities to grow.

- Fast-paced, team-oriented culture that encourages experimentation.