ACEcelent Education & Migration is looking for a Digital Marketing & Social Media Specialist to join our growing marketing team. We are an education and migration agency helping students and clients explore study, education, visa, and migration opportunities. We are looking for someone who can take campaign information and direction from our team and turn it into engaging social media campaigns, advertising creatives, and measurable digital marketing results.
Location: Hanoi or Ho Chi Minh City, Vietnam
Work Arrangement: Office-based; candidates may be based at either our Hanoi or Ho Chi Minh City office.
What You'll Do
Social Media & Campaigns
- Plan and execute campaigns across Facebook, Instagram, TikTok, and other relevant platforms.
- Manage social media campaigns designed to increase awareness, enquiries, and leads.
- Turn information and campaign direction provided by our team into engaging social media content.
- Keep up with social media trends and identify opportunities to improve engagement and reach.
Digital Advertising
- Set up, launch, monitor, and optimise Meta Ads (Facebook & Instagram) and Google Ads.
- Experience with TikTok Ads is highly desirable.
- Manage campaign budgets and audiences.
- Test different audiences, creatives, messaging, and campaign formats.
- Continuously optimise campaigns based on performance.
Creative & Artwork
- Create and adapt social media posts, advertising creatives, banners, and promotional artwork using Canva or similar design tools.
- Turn campaign information provided by our team into clear and visually appealing advertisements.
- Maintain consistency with our brand and visual guidelines.
- Work with our team on more complex designs when additional support is required.
Data & Performance Tracking
- Monitor campaign performance and lead-generation results.
- Track key metrics such as CPC, CTR, CPL, conversion rates, reach, engagement, and ROAS.
- Prepare regular performance reports.
- Identify what is working and what needs improvement.
- Make data-driven recommendations to improve campaign performance and lead quality.
What We're Looking For
- Experience managing Facebook/Instagram Ads and Google Ads.
- Experience with TikTok Ads is an advantage.
- Experience managing social media campaigns.
- Good understanding of digital advertising and lead generation.
- Experience using Canva or similar design tools to create social media and advertising artwork.
- Strong analytical skills and the ability to understand advertising data.
- Good attention to detail.
- Ability to manage multiple campaigns and deadlines.
- Strong communication and teamwork skills.
- A proactive attitude and willingness to learn.
You'll Stand Out If You
- Have experience with lead-generation campaigns.
- Can identify why an ad is performing well or poorly and know what to test next.
- Have experience with Google Analytics, Google Tag Manager, Meta Business Suite, or similar tools.
- Have a good eye for design and understand what makes an advertisement visually effective.
- Are comfortable working independently and taking initiative.
How to Apply
If you're interested please send your CV to [Confidential Information], we'd love to hear from you.
Apply now and join ACEcelent Education & Migration.
