We are seeking a results-driven Manager - Digital to lead and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have strong expertise in performance marketing, campaign strategy, budget management, and analytics, with a proven track record of driving measurable business outcomes.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant channels.
- Develop and implement performance marketing strategies aligned with business objectives and KPIs.
- Manage campaign budgets efficiently to maximize ROI and achieve acquisition targets.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
- Conduct audience research, keyword analysis, competitor benchmarking, and market trend analysis.
- Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing pages.
- Set up tracking, attribution, and conversion measurement using tools such as Google Analytics, Google Tag Manager, and platform-specific tracking solutions.
- Prepare regular performance reports and present campaign insights to stakeholders.
- Perform A/B testing across creatives, audiences, bidding strategies, and landing pages.
- Stay updated with industry trends, platform updates, and emerging digital advertising opportunities.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-8 years of hands-on experience in paid media, performance marketing, or digital advertising.
- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
- Proficiency in Google Analytics (GA4), Google Tag Manager, and reporting tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience managing substantial advertising budgets and optimizing campaigns for performance.
- Knowledge of conversion tracking, attribution models, and audience segmentation.
- Excellent communication, presentation, and stakeholder management skills.
- Strong attention to detail and project management capabilities.
Preferred Qualifications
- Google Ads, Meta Blueprint, or other relevant digital marketing certifications.
- Experience working in an agency environment.
- Familiarity with marketing automation and CRM platforms.
- Understanding of SEO, CRO, and broader digital marketing channels.
