We are looking for an experienced Performance Marketing Manager to plan, execute, optimize, and scale high-performing digital advertising campaigns across Meta and Google platforms.
The ideal candidate will have strong hands-on experience managing large advertising budgets, generating qualified leads, optimizing customer acquisition costs, and driving measurable ROAS. Experience in EdTech, coaching, webinar-based businesses, or the occult/spirituality industry is mandatory.
The role requires a highly analytical and performance-driven professional who can independently manage campaigns, tracking, attribution, experimentation, and reporting.
Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns focused on lead generation and sales.
- Scale advertising campaigns while maintaining efficient CPL, CAC, and ROAS.
- Manage monthly advertising budgets of ₹30 Lakhs or more.
- Conduct continuous A/B testing across creatives, audiences, ad copies, bidding strategies, offers, and landing pages.
- Analyze campaign performance and provide actionable insights and optimization recommendations.
- Manage campaign tracking and attribution using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion API.
- Monitor conversion funnels and identify opportunities to improve lead quality and conversion rates.
- Scale webinar, lead-generation, and high-ticket sales campaigns.
- Collaborate closely with creative and marketing teams to improve campaign performance.
- Monitor key performance indicators and identify trends, opportunities, and performance gaps.
- Prepare and share weekly campaign performance reports along with growth and optimization recommendations.
- Stay updated with changes in advertising platforms, algorithms, targeting capabilities, and digital marketing trends.
Required Qualifications & Experience
- 3–6 years of hands-on Performance Marketing experience.
- Mandatory experience working in at least one of the following industries:
- EdTech
- Coaching
- Webinar-based businesses
- Occult / Spirituality
- Proven experience managing ₹30L+ monthly advertising budgets.
- Strong hands-on expertise in:
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API / Conversion Tracking
- Demonstrated experience scaling lead-generation and webinar campaigns.
- Experience managing campaigns for high-ticket products or services.
- Strong understanding of CPL, CPA, CAC, ROAS, CTR, conversion rate, and other performance marketing metrics.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication and reporting skills.
- Ability to work independently and effectively in a remote environment.
- Willingness to continuously learn, experiment, test, and adapt to changing advertising platform trends.
Preferred Qualifications
- Hands-on experience with YouTube Ads.
- Experience with landing-page and sales-funnel optimization.
- Familiarity with CRM integrations and marketing automation.
- Experience improving end-to-end conversion funnels from ad click to lead and final sale.
