Orient Software's Digital team is going through a deliberate transition. As we move into a more Commercial-focused phase - with clearer ICP targeting, stronger inbound pipeline, and the ambition to activate performance channels - we are looking for a Digital Marketing Lead who can own the strategy and make it run.
This is not a campaign manager role. It is for someone who understands how digital channels create pipeline, knows what good looks like for a B2B inbound funnel, and is ready to lead - both a direct report (SEO Executive) and external freelance web resource pool.
You will report to the Deputy Marketing Manager, and work in close strategic alignment with the Marketing Manager on Commercial direction.
What You'll Do
1. Digital Strategy & Inbound Pipeline
- Own Orient's digital channel strategy: website, SEO, LinkedIn organic, and email - structured around generating qualified inbound demand for B2B Commercial
- Define performance benchmarks and translate them into a clear measurement framework
- Build the strategy for activating paid channels (LinkedIn Ads, Google Ads) when the business is ready - scoping, testing, and owning the results
2. SEO & Website Performance
- Own SEO strategy and execution: keyword architecture, technical SEO, on-page and off-page optimization
- Oversee website performance in collaboration with external freelance web resources - brief them clearly, review output, and maintain quality standards
- Work closely with the Content Lead to ensure SEO-driven content is aligned to Commercial messaging and the B2B buyer journey
3. Employer Branding - Digital Channels
- Manage digital distribution for EB campaigns: job ad placements, LinkedIn EB posts, and recruitment-specific landing pages
- Design and run A/B tests on recruitment campaigns to continuously improve application rate and candidate quality
- Track and report EB campaign performance with the same rigour applied to Commercial channels
4. Analytics & Reporting
- Own GA4, LinkedIn Analytics, and any paid platform reporting
- Build dashboards and regular performance reports for the Deputy Marketing Manager and Marketing Manager
- Identify what is working, cut what is not - fast and with clear rationale
5. Team Leadership
- Directly manage the SEO Executive: set goals, give regular feedback, and develop their capability over time
- Brief and manage freelance web resources effectively, maintaining output quality and timelines
- Contribute to Digital team SOPs, tooling choices, and ways of working
Who We're Looking For
- 6+ years in digital marketing, with at least 2 years in a lead or senior individual contributor role
- Strong SEO foundation - both technical and content SEO
- Proven experience with B2B inbound - understands the difference between traffic and pipeline
- Solid analytics capability - GA4, LinkedIn Analytics, comfortable building reports from scratch
- Experience managing or mentoring at least one junior team member
- Good English - reading, writing, and communicating with international stakeholders
- Performance mindset even in organic-first environments - sets targets and is accountable to them
- Demonstrated use of AI tools (e.g. Claude, ChatGPT, or similar) to improve workflow efficiency - whether in research, reporting, content briefing, or automation
Nice-to-have
- Experience with paid channels (LinkedIn Ads, Google Ads, Meta Ads)
- Exposure to A/B testing tools or experimentation frameworks
- Familiarity with ClickUp, Notion, or similar project management tools
- Experience working in or alongside B2B tech or IT services companies
- Basic understanding of CMS management (WordPress or similar)
- Ability and appetite to go further with AI - including lightweight scripting or prompt engineering
Why Join Orient Software
- Own a real function. You inherit an SEO Executive and a clear strategic direction — your job is to build from there, not start from zero.
- Commercial alignment. You will work in close alignment with the Marketing Manager on Commercial strategy - this is not a siloed digital role.
- Room to activate paid. The roadmap includes paid channel activation. You will be the one who designs and runs it when we are ready.
- AI-native environment. Orient is actively building AI into how we work - not as a tool on the side, but as part of how we deliver. You will be expected to lead this within the Digital function.
- Growing company, clear direction. Orient is mid-transition - structured enough to have infrastructure, young enough that your impact shows fast.
What we offer
- Attractive and competitive performance-based compensation package.
- Full gross salary during probation.
- Generous 13-month salary and dedication bonus.
- Comprehensive healthcare insurance package and annual health check-ups.
- Flexible check-in time before 10:00 AM on weekdays.
- 2-day remote work per week.
- 12 annual leave days, 5 sick leave days, 11 public holidays as required by Vietnamese Labor Law, plus one extra day off for Christmas.
- Opportunity to work on global projects, collaborate with international teams.
- Daily breakfast, Happy Thursday gatherings to connect with colleagues.
- Active sport clubs such as badminton, running, football, music clubs.
- Teambuilding activities, annual company trips, and year end party.
- Continuous learning opportunities through technical & soft skills training, English classes, and internal communities.
- Financial assistance for important life events, including marriage, childbirth, and bereavement, ensuring support at every stage of life.
