POSITION PURPOSE:
The Digital Marketing Lead is responsible for the oversight and management of digital platforms, as well as creating maximum engagement across digital consumer touchpoints. This person manages the development and execution of digital initiatives and programs touching a variety of digital channels to develop customer-centric online marketing experiences that expand McDonald's online footprint and grow revenue.
KEY RESPONSIBILITIES:
- In charge of Digital business P&L (both topline/sales and bottom-line/ profit) as a strategic business unit
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinate & partner with IT, Marketing, S&I, RSG, and other internal stakeholders for the implementation of all digital projects
- Work on the ongoing pipeline of digital marketing concepts, offline to digital program activations, and other customer engagement programs
- Work with marketing leadership to help craft an ongoing pipeline of digital marketing concepts
- Coordinate with the global & regional digital team to leverage best practices and ideas
- Work closely with the data science team to implement data analytics
- Leverage data to accelerate the growth of digital business
REQUIREMENTS:
- 4+ years of experience delivering business results in a medium-sized business environment
- Bachelor's degree in a technical field preferred
- Strong understanding of consumer technology, digital media, the internet, or e-commerce
- Experience with brand building and customer acquisition through digital and social channels
- Results-driven, customer-focused mindset, able to thrive in a fast-paced environment while managing multiple priorities, with a strong interest in emerging technologies and consumer trends
- Strong English communication skills
BENEFITS:
- Competitive monthly salary
- 13th Salary, Bonus, and Phone Allowance
- 18 Days Annual Leave
- McDonald's Employees Discount
- Full compulsory insurance package + PVI private insurance + discounted package for family members
- Corporate external and internal engagement activities
Send your CV via this LinkedIn Job post or email: [Confidential Information]!
Only shortlisted CVs will be contacted.
