Role Description
As a Digital Marketing Executive (Ads Optimiser), you will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple digital platforms to maximize campaign performance and achieve business objectives.
Your responsibilities include:
- Execute and optimize Paid Ads campaigns across Google, Facebook, Instagram, LinkedIn, and other digital platforms.
- Monitor campaign performance, analyze data, and provide actionable recommendations to improve KPIs.
- Manage tracking and reporting tools, including Google Analytics, Facebook Pixel, Google Tag Manager, and Looker Studio (Data Studio).
- Develop and implement advertising strategies such as Retargeting, Audience Segmentation, and Lookalike Audiences.
- Collaborate closely with the Content, Design, and Account teams to ensure campaign success.
- Conduct market research and campaign analysis to identify optimization opportunities and support business growth.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns.
- Hands-on experience with Google Analytics, Facebook Pixel, Google Tag Manager, and Looker Studio (Data Studio).
- Solid understanding of Paid Media strategies, including Retargeting, Audience Segmentation, and Lookalike Audiences.
- Strong analytical, planning, research, and presentation skills.
- Excellent communication skills with the ability to work collaboratively in a fast-paced environment.
- Data-driven mindset with the ability to manage multiple campaigns and perform under KPI-driven objectives.
