DIGITAL MARKETING EXECUTIVE - FMCG/ F&B

[PHUC SINH CONSUMER - K COFFEE]

DIGITAL MARKETING EXECUTIVE - FMCG / F&B

Working Hours:

• Monday to Friday: 8:00 - 17:00
• Saturday: 8:00 13:00

MAIN DUTIES & RESPONSIBILITIES

1. Develop & Manage Digital Marketing Plans

• Build and implement digital communication plans for products, promotions, and brand campaigns aligned with the company's overall marketing strategy.

2. Execute Advertising Campaigns on Digital Platforms

• Plan, monitor, and optimize ad performance for products/services across online channels such as Facebook, Google, Zalo, TikTok, etc.

3. Coordinate Content Development

• Work closely with the Social Content Marketing team to produce and manage digital content that aligns with campaign objectives and brand tone.

4. Implement Brand Campaigns

• Organize and manage integrated brand communication activities through SEO, Ads, Email Marketing, Mobile Marketing, Social Media, E-commerce, and Affiliate channels from planning to execution and performance evaluation.

5. Update & Optimize Techniques

• Regularly update knowledge on digital tools, technical standards, and advertising policies across platforms to optimize content, visuals, and campaign effectiveness.

6. Explore New Channels

• Research and propose new digital channels to enhance reach and audience engagement.

7. Cross-Department Collaboration

• Coordinate with Marketing, Brand, Trade, and Sales teams to ensure smooth campaign execution and quality alignment.

8. Trend Tracking & Application

• Stay up to date and apply the latest trends in Digital Marketing to enhance campaign creativity and efficiency.

9. Reporting & Task Completion

• Complete assigned tasks and provide performance reports to the line manager in a timely manner.

REQUIREMENTS

Experience:

• Minimum 3 years of working experience in Digital Marketing, preferably within the FMCG industry.

Technical Knowledge:

• Solid understanding of SEO, Google Analytics, and digital campaign optimization.
• Experience in building content and campaigns following SEO standards; ability to plan, analyze, and interpret data reports.

Adaptability & Learning:

• Willingness to learn and quickly adopt new platforms, tools, and digital technologies.

Time & Project Management:

• Strong ability to manage multiple projects simultaneously, ensuring timely delivery and continuous progress tracking.

Problem-Solving Skills:

• Analytical and proactive in identifying challenges and proposing effective solutions.

Personal Attributes:

• Proactive, detail-oriented, responsible, creative, and passionate about digital marketing.
• A team player with a positive attitude, able to thrive in a fast-paced working environment.

BENEFITS

• Competitive salary based on experience and skills (probation salary at 85%).
• Full social insurance in compliance with local labor laws.
• Free lunch and fruit; monthly birthday celebrations.
• Workplace: 246248 Vo Van Kiet, Cau Ong Lanh Ward, Ho Chi Minh City.
• Working hours: Monday to Friday & Saturday morning.