Digital Marketing Executive (Email Marketing)

RESPONSIBILITIES

• Plan and execute Email Marketing campaigns based on customer segments and business objectives.
• Build segmentation and optimize email content based on user behavior and CRM data.
• Set up and manage workflow automation, implementing automated sending scenarios (welcome, cart abandonment, re-engagement, etc.).
• Collaborate with the Content & Design teams to create engaging, UX/UI-optimized emails that ensure high inbox placement.
• Monitor, analyze, and optimize campaign performance through key metrics: open rate, click rate, unsubscribe rate, conversion, etc.
• Comply with data privacy regulations and anti-spam laws.
• Work closely with the Performance team to align messaging and optimize costs.
• Provide regular reports to the Leader/Manager on campaign effectiveness and propose improvements.

QUALIFICATIONS

Education and Experience

• Graduated in Marketing, Communications, or E-commerce.
• Minimum 2 years of hands-on experience in Email Marketing.

Technical Skills

• Proficient with tools such as Klaviyo (must-have), Mailchimp, HubSpot, automation, and segmentation.
• Experienced in setting up automated workflows, segmentation, and email content personalization.
• Strong ability to analyze performance metrics and conduct A/B Testing.
• Preferably knowledgeable in technical email factors: domain reputation, SPF, DKIM, DMARC.
• Able to collaborate effectively with content and design teams.

Attitude and Soft skills

• Strong strategic and analytical thinking, data-driven mindset.
• Detail-oriented, proactive, and responsible for campaign outcomes.
• Good teamwork skills; Able to collaborate across departments and handle tight deadlines.
• Willingness to learn and stay updated with new technologies and email marketing trends.
• English: Strong reading comprehension and information processing skills.
• Interest in e-commerce and US-UK culture; Understanding international consumer behavior is a plus.

BENEFITS

Income

• Salary: 12,000,000 15,000,000 VND/month or negotiable based on ability.
• Performance evaluation and salary review twice a year.
• 13th-month salary.

Working Environment

• Young, dynamic workplace.
• Clean, modern, well-equipped office with shared areas such as gaming room, pantry, etc.
• Opportunity to work in the fast-growing e-commerce industry, in a youthful and energetic environment with supportive mentors. Great chance to learn, grow, and build a long-term career with the company.

Other Benefits

• Annual health check-up.
• Gifts for Lunar New Year, Mid-Autumn Festival, Vietnamese Women's Day (20/10), International Women's Day (8/3), Christmas, birthdays, year-end, and various bonding activities throughout the year.
• Parking allowance, tea break (coffee, tea, milk, snacks, sweets, etc.).
• Full participation in compulsory insurance (social, health, unemployment) as required by law.
• Public holidays and annual leave according to regulations (12 days/year).
• Annual teambuilding and company trips (domestic or overseas).
• Comprehensive and structured training upon onboarding.
• Provided with a PC and drawing tablet (for Designers) when working at the office.

WORKING HOURS

• Monday to Friday, plus 2 Saturdays per month (alternating).
• Working time: 08:30 17:45 (lunch break 12:15 13:30).