Digital Marketing Executive

Job Description:

1. Campaign Execution & Management:

Directly set up, manage, and optimize daily advertising campaigns on assigned channels:

• Shopee Ads: Keyword Ads, Discovery Ads, Shop Ads.
• Shopee Offsite CPAS: Collaborate on implementing CPAS campaigns on the Meta platform.
• TikTok Ads: Execute GMV-focused campaigns, Video Shopping Ads (VSA), and especially Live Shopping Ads (LSA) for client livestreams.
• Monitor and allocate daily budgets, ensuring efficient spending and adherence to KPIs.
• Conduct continuous A/B testing on creatives, copy, target audiences, and bidding strategies to maximize performance.
• Execute advertising plans for livestream sessions: pre-live setup to attract viewers, in-live boosting to drive traffic and engagement, and post-live retargeting to secure conversions.

2. Monitoring & Reporting

● Track key metrics and prepare daily, weekly, and monthly campaign performance reports using team templates.

● Closely monitor crucial KPIs: Spend, Impressions, CTR, CPC, Conversion Rate, Orders, GMV, CPO, CIR, ROAS.

● Provide basic analysis and optimization suggestions to the team lead.

3. Collaboration & Learning

● Work closely with internal teams (Account, Creative) to ensure consistent messaging and creative alignment.

● Proactively stay updated with the latest algorithms, features, and ad formats from Shopee and TikTok.

● Actively participate in internal training sessions to enhance skills and professional knowledge. 

Job Requirements:

● Experience: A minimum of 2 years of hands-on experience in running e-commerce advertising campaigns. Agency or in-house brand experience is a plus.

● Technical Skills:

• Mandatory: Proficiency and hands-on experience with Shopee Ads and TikTok.
• Ads Manager tools.
• Experience with CPAS and livestream advertising is a major advantage.
• Ability to read and understand core advertising metrics.

● Mindset & Qualities:

• Meticulous, detail-oriented, and highly responsible.
• A logical mindset with a passion for working with numbers.
• Eager to learn, proactive, and not afraid to experiment with new approaches.
• Ability to perform well under pressure, especially during mega sale seasons and livestreams.

● Plus: Experience with clients in the FMCG or Health & Beauty industries.  

Benefits:

● Salary: 10.000.000 VND - 14.000.000 VND + Bonus

● Working hours: Monday to Friday (Friday: Work from home)

● Annual leave: 15 days + 1 extra birthday leave 13th-month salary, Lunar New Year bonus, holiday bonuses, and annual company trip

● Social Insurance, Health Insurance, and Unemployment Insurance as required by Vietnamese law.