1. Paid Advertising (PPC & Social Ads) - 50%
- Set up and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor performance metrics such as CTR, CPL, and budget management; provide insights and adjust targeting or creatives as needed.
- Collaborate with other teams to develop A/B test ad copy and visuals.
2. SEO 30%
- Conduct regular website audits to identify and fix crawl issues, indexing errors, and performance bottlenecks.
- Optimize on-page elements such as site architecture, internal linking, and metadata to improve visibility and ranking.
- Work closely with developers to implement on-page SEO best practices and resolve technical blockers.
- Conduct keyword research and optimize website content for SEO.
- Assist in content strategy development to enhance organic visibility and traffic growth.
3. Social Media Marketing 20%
- Schedule and publish content across platforms such as LinkedIn, Twitter, and Facebook.
- Monitor engagement, track trends, and provide performance reports.
- Coordinate with the other teams for timely social media campaigns and updates.
Requirements:
- 1-2 years of hands-on experience in digital marketing, with exposure to both performance and SEO channels.
- Experience working in a B2B or SaaS environment is a plus.
- Comfortable using SEO tools like Google Search Console, Ahrefs, SEMrush, etc.
- Familiarity with GA4, Google Tag Manager, and dashboarding or reporting tools.
- Basic understanding of HTML, CSS, or JavaScript for SEO troubleshooting is a plus.
- Experience working with CMS platforms like Strapi, WordPress, or similar.
- Strong analytical thinking and a collaborative approach to cross-functional teamwork.
- Stay current on search algorithm updates and digital marketing trends.
