About Company
Viettel Ho Chi Minh City is a leading telecommunications and information technology company in Vietnam, pioneering the development of comprehensive digital solutions for individual customers, businesses, and organizations.
We are currently seeking a Digital Channel Sales Leader to join our team. This position will be responsible for developing sales strategies and managing revenue performance, expanding digital channels and partner networks, assessing and managing the conversion funnel, implementing O2O (Online-to-Offline) models, and managing digital channel operations.
JOB DESCRIPTION
- Sales Strategy and Revenue Management: Lead the development of sales strategies and business plans, and take overall responsibility for revenue, subscriber acquisition volume, Conversion Rate (CVR), and cost efficiency (CPA/ROAS) across the entire digital channel ecosystem in Ho Chi Minh City.
- Digital Channel and Partner Network Development: Direct the development, expansion, and commercialization of the digital sales ecosystem; establish and develop strategic partnerships across platforms including the My Viettel App, Zalo Official Account (Zalo OA)/Zalo Mini App, TikTok Shop, Social Commerce, and the local network of Affiliate, KOC, and digital CTV partners.
- Conversion Funnel Assessment and Management: Lead cross-functional collaboration with Marketing and Product teams to assess digital sales scenarios, optimize Landing Page interfaces and user experiences, standardize Paid Ads campaign structures, and improve the quality of leads transferred to the sales closing team
- O2O Model Implementation and Channel Management: Develop solutions to transfer data and synchronize customer experiences from offline sales points/events to digital platforms; establish transparent mechanisms for benefit allocation and order attribution, ensuring optimized revenue flows while preventing channel conflicts with traditional sales channels
- People Management and Development: Directly manage and assign tasks to the digital channel sales team, provide professional training and capability development, and establish KPI/OKR systems to monitor and evaluate employee performance
- Automation and Process Improvement: Propose and lead the adoption of emerging technology solutions, including AI, Chatbots, and MarTech, to automate online customer care and order-closing processes, optimize operating costs, and enhance Customer Experience (CX).
JOB REQUIREMENTS
Education and Qualifications
- Bachelor's degree (Merit or above) in Business Administration, Marketing, Communications, Economics, Content Creation, Design, E-commerce, or other relevant disciplines.
- English proficiency: TOEIC 550+or equivalent
Experience:
- At least 5 years of experience in Digital Sales, Performance Marketing, or E-commerce, including at least 2 years in a management or Team Leader position, with direct responsibility for managing a team and delivering against significant sales and budget targets.
Professional Knowledge and Skills
- Advanced Digital Expertise: Proficient in operating and optimizing Omnichannel Conversion Funnels; in-depth knowledge of digital technologies and tracking infrastructure, including Conversion API, UTM Parameters, and Event Tracking; strong understanding of CRM/CDP systems; and the ability to effectively manage and optimize key business performance metrics such as CPA, Cost per Lead, ROAS, CVR, CAC, and LTV.
- Proven Track Record: Demonstrated track record of driving significant sales growth and successfully building and developing online sales channels that deliver measurable business growth.
- In-depth Knowledge of the Ho Chi Minh City Market and Partner Ecosystem: Strong understanding of the purchasing power, consumer psychology, and digital consumer behavior of customers in the Ho Chi Minh City market; established network and hands-on experience in working with MCNs, KOCs/KOLs, media agencies, and digital agencies/partners in the local market.
BENEFITS:
- Competitive salary: Up to 40 million VND/month
- Meal and phone allowances, holiday gifts, performance bonuses, and annual travel allowance
- 27 days of paid leave per year
- Full social, health, and unemployment insurance per Vietnamese regulations, plus additional Viettel Group insurance packages
