POSITION OVERVIEW:
The Digital and Marketing Executive coordinates with other company's business line leaders to develop marketing and advertising strategies and be involved the entire process, including administrative duties, developing content across all traditional and digital marketing channels of Savills Vietnam.
Work closely with colleagues and company business line leaders within Savills offices in Vietnam to update the company activities and understand the company's business strategies.
RESPONSIBILITIES:
Analytics & Conversions
- Collect and analyse data from websites, blogs, electronic direct mail (EDM) systems and social media to explore insights, identify issues and opportunities in order to achieve maximum conversions and ROI.
Digital Marketing Channel Management
- Manage and optimize the company website, blogs, and social media, including content development, post schedule and timeframe, and directly update content on those channels.
- Manage EDM system for all Departments, including content development, editing layout and format and the delivery of EDM.
- Energize and create client engaging, SEO aligned content.
- Research/study the effectiveness of the channels with KPIs for BOD updates and decisions.
- Study and propose operational guidelines and process on each DM channel: post timeframes, content, languages, the brand identity issues, forms of content (text, webinar, video, infographics ...).
SEO strategy and management
- Conduct analysis; develop a SEO roadmap and monitoring to ensure the companies websites are ranked high among keyword search terms relevant to each product.
- Maintain SEO on-page optimization and off-page marketing to promote the company core business, products, and brand assets.
- Update the changes in the SEO industry and identify new trends and practices that help maintain the highest search engine rankings for the company and business units.
Lead generation and management
- Conduct analysis, database collection and lead generation from the website, blogs, social media, etc.
- Manage re-marketing campaigns to converse the website and blogs traffic to lead database.
- Support the development of roadmap for database collection and lead generation from all digital channels.
- Support the development of lead nurturing program and lead management workflow for business growth and expansion.
Traditional Marketing:
Participate in various traditional marketing projects to promote the business lines products, projects, and services, from planning to carrying out and reviewing the work.
JOB REQUIREMENTS:
- At least 2 year-experience in digital and marketing field; especially experience in planning/optimize for performance marketing.
- Basic SQL or knowledge of using Report/Data Addons will be a plus.
- Proficient Vietnamese and English (both speaking and writing).
KEY CHARACTERISTICS
- Driven, competence, flexibility, and a willingness to learn.
- Excellent organizational and time management skills with the ability to multi-task.
- Literacy, for writing reports and presentations.
- Ability to work effectively under pressure.
- Creativity, imagination, and the ability to use initiative.
- Good teamwork, analytical and problem-solving skills.
Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you for our company's recruitment purpose. You may send your queries or request for support concerning our personal data processing activities to email: [Confidential Information]. To better understand our personal data processing practices, please visit https://vn.savills.com.vn/footer/privacy-policy.aspx to the full Notice on Personal Data Processing of Savills Vietnam Company Limited. 
