Digital Ads Marketing

1. POSITION OVERVIEW

Position: Digital Ads Marketing Executive

Experience: 1-3 YOE

Employment Type: Full-time

Working Hours: 08:30–17:30, Monday to Friday

Work Location: Dong Hoa Ward, Ho Chi Minh City – near the HCMC University in Thu Duc

Reporting To: Line Manager

2. POSITION PURPOSE

Responsible for setting up, monitoring, optimizing, and reporting paid advertising campaigns based on approved plans, budgets, and Line Manager direction.

3. KEY RESPONSIBILITIES

·   Set up, launch, monitor, and optimize campaigns on Meta, Google, TikTok, and other channels.

·   Execute approved plans, budgets, audiences, content direction, and timelines.

·   Track CPM, CPC, CTR, CPL, CPA, conversion rate, and budget use.

·   Adjust targeting, budgets, placements, bidding, and creatives to improve results.

·   Coordinate with Content and Design teams for ad materials and landing pages.

·   Run basic A/B tests and monitor accounts, billing, policies, pixels, and tracking.

·   Prepare reports, flag risks, stay updated on platform changes, and support assigned marketing tasks.

4. JOB REQUIREMENTS

·   1-3 years in Digital Ads, Paid Media, or Performance Marketing.

·   Hands-on experience with Meta Ads, Google Ads, or TikTok Ads.

·   Understands key metrics: CPM, CPC, CTR, CPL, CPA, conversion rate.

·   Able to monitor performance, troubleshoot issues, and optimize campaigns.

·   Good Excel/Google Sheets, coordination, reporting, and English skills.

·   Responsible with budgets, data, access, deadlines, and follow-up.

5. PREFERRED QUALIFICATIONS

·   Experience in Technology, Software, B2B, Education, Recruitment, or Professional Services.

·   Basic knowledge of GA4, GTM, Meta Pixel, conversion tracking, or landing pages.

·   Portfolio, campaign report, or examples showing advertising results.

6. BENEFITS

·   Salary review, 13th-month salary, and statutory insurance benefits.

·   Professional, collaborative, technology-driven environment.

·   Hands-on Digital Ads and Performance Marketing experience in software.

·   Clear guidance, internal activities, and relevant training opportunities.