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AnyMind Group

Deputy Head of Marketing Services, Digital Marketing

AnyMind Group
Vietnam, Ho Chi Minh
8-10 Years
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Job Description

The Deputy Head of Marketing Services will play a critical role in transforming and scaling our social-first influencer marketing business. Acting as the strategic right hand to the Head of Marketing Services. This role drives business performance, strengthens client leadership, elevates operational excellence, and leads a 30-40 member team to deliver high-impact work across social outreach and our influencer ecosystem

What You Will Do

Business Acumen & P&L Management

  • Work with the Head of Department to manage the Department P&L, ensuring strong revenue growth and sustainable profit margins.
  • Own key business drivers: revenue & GP streams, cost structures, pricing logic, and profitability optimization, while actively participating in account decisions.
  • Deliver data-driven insights and recommendations for strategic planning and business forecasting.
  • Support the Head in evaluating campaign and account financials to improve profitability and unlock new growth opportunities
  • Contribute to shaping division-wide strategy, business scaling, and long-term growth roadmap

Client Partnership


  • Serve as the senior lead for strategic, high-impact clients, driving long-term partnerships and business expansion.
  • Lead strategic conversations, QBRs and long-term planning sessions with clients.
  • Identify upsell and cross-sell opportunities, collaborating with BD/Sales teams to grow account revenue
  • Ensure best-in-class client service grounded in influencer, social, and digital marketing excellence

Operation Excellence & Team Development


  • Oversee day-to-day operations to ensure efficient, high-quality, and scalable execution across influencer workflows
  • Implement SOPs, tools, automation, and productivity frameworks to raise operational maturity
  • Lead, inspire, and develop teams with the skills, mindset, and capabilities needed for high performance
  • Identify skill gaps and drive training initiatives to elevate team expertise and output quality
  • Foster a culture of accountability, collaboration, and strong execution standards
  • Develop and implement strategies to align with the division's goals and business objectives in collaboration with senior management.

Cross-functional Collaboration


  • Partner with Creative, Strategy, Media, Operations, Finance, Sales/BD, and Product/Tech teams to build integrated and scalable business solutions
  • Strengthen internal alignment to scale the influencer ecosystem and maximize campaign performance

Performance Tracking & Reporting


  • Working with the Head of Department to monitor team KPIs, campaign performance, and department-wide efficiency metrics.
  • Present insights, reports, and improvement plans to senior leadership.

Who You Are


  • Bachelor's Degree required.
  • 8+ years of experience in advertising, influencer marketing, digital marketing, or social platforms; at least 4 years in a leadership role.
  • Strong background in influencer marketing, social outreach, or digital-led brand building
  • Proven ability to lead and develop teams of 30+ members
  • Strong strategic vision with the ability to transform business direction and drive tangible growth
  • Advanced business judgment and financial acumen, with hands-on P&L management experience
  • Excellent communication, presentation, and negotiation skills; English proficiency required.
  • Ability to influence stakeholders at all levels, both internally and externally.
  • Highly organized, decisive, fast-learning, and comfortable in a high-velocity environment.
  • A self-starter with a growth mindset and strong ownership.

Why You'll Love It


  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year)
  • Private Health Insurance
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Work in a professional, active, international, and dynamic environment

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

AnyMind Group

Job ID: 146638173

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Last Updated: 07-07-2026 02:30:10 PM
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Deputy Head of Marketing Services

AnyMind Group
Ho Chi Minh, Vietnam

Skills:

social outreach , Digital Marketing, cross-functional collaboration, influencer marketing, Team Development, Performance Tracking, data-driven insights, Operational Excellence, Client Service, Strategic Planning, Reporting