ABOUT THE COMPANY
Publicis Groupe is a global leader in marketing, communication, and digital transformation services. Founded in 1926 and headquartered in Paris, France, it is one of the largest and most influential advertising and communications companies in the world.
The Groupe is organized across four Solutions Hubs: Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health; to foster connectivity, integration, and collaboration across the organization.
ABOUT THE ROLE
We are seeking a skilled Data Intelligence Specialist to join our dynamic team.
The ideal candidate will have strong data literacy, project management, and communication skills. This exciting role is part of a high-profile team working on cutting-edge solutions for major multinational clients. You should possess advanced data processing capabilities and technical expertise, with a solid understanding of digital media being a plus. Comfort in working with both technical and non-technical stakeholders is essential.
RESPONSIBILITIES
Data Literacy & Expertise
- Develop and Manage Reporting Solutions: Design, build, and maintain dashboards and reports using Looker Studio, Tableau, or Power BI, leveraging Google BigQuery for marketing data visualization.
- Data Transformation and Analysis: Load, clean, and transform large datasets in BigQuery to ensure accuracy for campaign tracking and performance measurement.
- Insights Generation: Analyze campaign performance and audience data to deliver actionable insights for marketing strategies and media optimization.
- Proposal and Report Building: Collaborate with cross-functional teams to create data-driven proposals and presentations.
- SQL and Python Data Manipulation: Write optimized SQL queries and use Python for workflow automation and advanced analytics.
- Performance Optimization: Monitor and refine BigQuery workflows to improve efficiency and reduce costs.
- Data Governance and Compliance: Ensure compliance with privacy regulations and maintain data integrity and security.
Project Management
- Participate in competitive intelligence roadmap discussions and prioritize analyses.
- Deliver customized reports, ad hoc analyses, and visualizations to support new business pitches.
- Manage multiple projects while maintaining process documentation and ensuring data accuracy.
- Apply an organized, detail-oriented, and QA-focused approach.
Networking
- Build strong relationships with clients, vendors, and internal stakeholders.
- Manage client requirements, maintain SLAs & SOWs, and oversee team deliverables.
- Proactively identify opportunities to strengthen client relationships.
QUALIFICATIONS
- Minimum 5 years of experience in data processing, ETL using SQL, and automation with Python.
- Proficiency in BI tools such as Looker Studio, Tableau, and Power BI.
- Hands-on experience with SQL, BigQuery, and Python; familiarity with GCP is a plus.
- Knowledge of JavaScript or TypeScript scripting is an advantage.
- Familiarity with media research tools (Netbase, Brandwatch, SimilarWeb, SemRush) preferred.
- Advanced Excel and PowerPoint skills (pivot tables, charts, dashboards).
- Basic understanding of statistical analysis and research.
- Familiarity with media performance analytics and reporting is a plus.
- Highly organized, self-motivated, and able to manage multiple priorities.
WHY JOINING US
At Publicis Groupe, you'll work with some of the world's biggest brands, collaborate with talented teams, and be part of a culture that values innovation, growth, and impact.
