Analyze and interpret complex datasets to identify trends, patterns, and actionable insights linked to customer lifecycle & campaign impact using statistics or ML models.
Build predictive models and machine learning algorithms. Propose solutions and strategies to business challenges.
Design and maintain campaign dashboards (Power BI / Superset); track campaign performance: loyalty, voucher, A/B testing, conversion rate & retention.
Maintain Marketing & Loyalty Datamart, ensure data quality & consistency.
Collaborate with GRO/Marketing/Sales team to define user stories, maintain backlog & priorities.
Job Requirements
Bachelor's degree in Statistics, Applied Math, Econometrics, Computer Science, or a related field.
2+ years of experience in marketing data analysis: loyalty, CRM, campaign.
Proficient in SQL, dbt, Power BI or Superset, cohort analysis, A/B testing.
Ability to manage backlog, write user stories, and propose measurable OKRs (light PO mindset).
Effective communicator with both Data & GRO/Marketing teams.
Benefits
13th and 14th month salary depending on business performance.
Working hours: Monday to Friday with flexible check-in time.
Enjoy special discounts when using services at Golden Gate restaurant chains.
Opportunities to join professional and technical skill development training programs.
Work in Vietnam's leading F&B environment with many exciting technology projects.
Empowered to propose creative ideas and process improvements.
