We are looking for a CRM Manager to lead strategic planning and execution of our loyalty and customer engagement initiatives. This role plays a key part in shaping long-term CRM strategy, driving member engagement, and maximizing customer lifetime value across Central Retail's ecosystem.
Key Responsibilities
- Define and drive CRM & loyalty strategy, aligned with business growth and customer lifecycle goals
- Translate customer data and insights into actionable engagement strategies and performance dashboards
- Lead end-to-end CRM campaign planning, execution, testing, and optimization
- Partner with Marketing, Commercial, IT, and Business Units to deliver integrated, customer-centric initiatives
- Oversee effective use and continuous improvement of CRM & loyalty platforms
- Track performance, derive insights, and present strategic recommendations to senior management
- Build CRM team capability in analytics, structured thinking, and executive communication.
Requirements
- 4+ years of experience in CRM, loyalty, customer engagement, marketing, or management consulting
- Strong strategic mindset with hands-on execution capability
- Solid experience in segmentation, campaign management, testing & optimization
- Strong analytical, communication, and stakeholder management skills
- Proficient in Excel & PowerPoint
- Bachelor's degree in Marketing, Business Administration, or related fields
- Fluent in English & Vietnamese.
