About the Company
Sony Malaysia is looking for a Customer Marketing Executive to drive customer value growth across the My Sony ecosystem.
About the Role
The ideal candidate is a results-driven marketer who can translate customer insights into effective marketing initiatives. By identifying opportunities through customer and campaign data, this role will drive:
- Member acquisition
- Customer engagement
- Sales conversion and retention revenue
Job Responsibilities:
Drive Member Acquisition
- Execute initiatives to recruit new My Sony members and increase product registrations.
- Understand customer motivations and barriers to registration.
- Identify opportunities to improve membership acquisition across online and offline touchpoints.
- Monitor acquisition performance and implement improvement actions.
Drive Customer Engagement
- Execute customer engagement initiatives including EDMs, rewards programmes, workshops, events, promotions and member-exclusive experiences.
- Increase active participation and engagement among My Sony members.
- Develop initiatives that strengthen customer loyalty and long-term relationships with the Sony brand.
- Monitor engagement performance and continuously improve customer participation.
Drive Sales Conversion & Retention
- Execute customer marketing campaigns that drive purchases, repeat purchases, upgrades and cross-selling opportunities.
- Identify customer segments and opportunities with the highest conversion potential.
- Support product launches and promotional campaigns through targeted customer communications.
- Work closely with Product Marketing, Marketing Communications, Sales and Sony Store teams to maximise business impact.
Understand Customer Behaviour & Drive Continuous Improvement
- Monitor customer behaviour, engagement trends and campaign performance to identify growth opportunities.
- Translate customer and campaign insights into actionable marketing initiatives.
- Recommend and execute improvements to acquisition, engagement and conversion activities.
- Track campaign performance and share key learnings with stakeholders.
- Apply the PDCA (Plan-Do-Check-Act) approach across all customer marketing activities: Plan campaigns and success metrics - Do execute initiatives effectively - Check performance and customer response - Act on learnings to improve future results
Job Requirements:
- Bachelor's Degree in Marketing, Business, Communications or related disciplines.
- 2-5 years of experience in Customer Marketing, CRM, Loyalty Marketing or related fields.
- Good understanding of customer behaviour, customer engagement and customer journey management.
- Experience executing marketing campaigns, EDMs, loyalty programmes, workshops or events.
- Able to interpret customer and campaign data to identify opportunities and recommend actions.
- Strong project management and stakeholder management skills.
- Proficient in Power BI, Salesforce Marketing Cloud, Microsoft Excel and PowerPoint.
- Experience with CRM, CDP or marketing automation platforms.
- Experience in retail, e-commerce, consumer electronics or FMCG industries.
