We're looking for a Customer Engagement Product Supervisor/ Lead a product innovator who's passionate about creating meaningful digital experiences that keep customers coming back. You'll lead the mission to drive engagement, loyalty, and retention across our digital banking ecosystem. Think personalization, gamification, smart nudges, and AI-powered interactions that make every customer feel connected and valued.
About the role:
- Design and deliver engagement-focused features from in-app journeys and gamified rewards to personalized recommendations.
- Analyze customer data and behavior to identify opportunities that boost user activity, satisfaction, and lifetime value.
- Collaborate with Tech, Data, Marketing, and Operations to turn insights into impactful product experiences.
- Integrate AI and automation to power smarter engagement: chatbots, predictive journeys, personalized offers, and beyond.
- Act as the product owner define problems, validate ideas, ship features, and iterate quickly.
- Build and manage partnerships (fintech, edtech, lifestyle, insurance, etc.) to extend engagement beyond the app.
- Track and optimize engagement metrics: active users, retention, NPS, and customer lifetime value (LTV).
Customers / Stakeholders
- Lead and manage product development initiatives, including market research, concept definition, and feasibility analysis..
- Define and propose new products or features, preparing detailed business cases to support decision-making. Act as a project champion from initiation to post-launch evaluation by developing implementation plans and coordinating execution across Tech, AI, Operations, Legal, Compliance, Risk, and Marketing teams.
- Ensure robust systems, infrastructure, and methodologies are in place to effectively manage products and deliver seamless customer experiences. Liaise and develop operational workflow.
- Design and maintain efficient operational workflows and control mechanisms.
Qualifications & Requirements
- Minimum of a bachelor's degree in business, related field.
- 3+ years of experience in fintech, digital banking, or digital consumer products (engagement, loyalty, CRM, growth, or CX).
- A customer-first mindset with a passion for solving user pain points creatively.
- Strong collaboration and communication skills you thrive in cross-functional teams.
- Comfort with rapid experimentation and ambiguity you learn fast and move fast
- Collaborative and team-oriented, with the ability to influence and align stakeholders across multiple business lines.
- AI mindset passionate about leveraging artificial intelligence and data analytics to improve customer experience, product performance, and operational efficiency.
- Understands how AI tools, automation, and machine learning can be integrated into financial products and workflows.
- Embraces experimentation, innovation, and continuous learning to stay ahead in the AI-driven digital banking landscape.
- Experience building or optimizing loyalty, engagement, or retention features is a big plus
Nice-to-Have
- Basic knowledge of UX/UI and user behavior analytics.
- Previous work in a digital bank, e-wallet, or high-growth tech company
Our Benefits
- Competitive compensation including a 13th-month wage and up to 3 months of performance-based bonus.
- Laptops and other needed devices are currently supplied to all employees.
- BE Corp budget is allocated for using services such as transportation, food, and passenger car bookings in Be application.
- Annual health checks and premium medical healthcare (PTI) after probation.
- 15 days of annual leave is applied for the entire employees.
- Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.
