- Job Responsibilities
As a Creative Planning Manager, you will play a pivotal role in bridging strategy and creativity, ensuring that brand ideas are insightful, innovative, and effectively executed.
Strategic Creative Planning
- Lead the development of creative strategies and campaign concepts that align with client business objectives.
- Conduct market research, consumer insights analysis, and trend forecasting to shape compelling creative directions.
- Develop brand positioning, key messaging, and storytelling strategies to elevate brand engagement.
Creative Concept Development & Execution
- Work closely with creative teams, designers, to translate strategic insights into breakthrough campaign ideas.
- Develop brand activation concepts, experiential marketing strategies, and integrated communication plans.
- Ensure all creative outputs are data-driven, consumer-centric, and aligned with market trends.
Cross-Team Collaboration & Client Engagement
- Collaborate with Account, Creative, and Digital teams to ensure strategic alignment and seamless execution.
- Present creative planning insights, concept proposals, and campaign roadmaps to internal teams and clients.
- Build strong relationships with clients by understanding their needs and proactively offering creative solutions.
Innovation & Trend Adaptation
- Stay ahead of industry trends, emerging technologies, and cultural shifts to bring fresh perspectives to campaigns.
- Identify and implement new creative planning methodologies to improve efficiency and effectiveness.
2. Job Requirements
Education & Experience
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in creative planning, brand strategy, or integrated marketing within an agency environment.
- Strong experience in brand storytelling, campaign ideation, and strategic communications.
Skills & Competencies
- Excellent strategic thinking and problem-solving skills to translate insights into compelling creative ideas.
- Strong understanding of consumer behavior, market trends, and brand positioning.
- Proficiency in presentation tools (PowerPoint, Keynote) and research tools.
- Strong leadership, project management, and cross-functional team collaboration skills.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Exceptional presentation, storytelling, and communication skills.
