Creative & Content Lead

2-4 Years

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Early Applicant

Job Description

Creative & Content Lead

Arrowster is an AI-powered study abroad platform built by a team from Harvard and Oxford,

backed by operators from OpenAI and Duolingo. $1M+ in booked revenue, 15M+ monthly

content views. Our content moves fast and converts. We need someone who can make it look

and feel like a brand worth trusting, not just a center that posts.

About the role

Two things live in this role. First, you own the creative direction for everything Arrowster puts

out: how the brand looks, feels, and speaks across campaigns, events, and programs. You're

the person who decides the visual language for a mentorship program launch or an offline

event, and makes sure every asset coheres. Second, in execution seasons you're the PIC for

Facebook and Instagram content: calendar, copy, briefing, publishing, and performance.

What you'll own

Creative direction:

Own brand cohesion across all touchpoints: social, events, campaigns, and program collateral
Set the creative direction for major campaigns like event launches and mentorship program rollouts: concept, visual language, tone, execution brief
Brief and quality-control designers, videographers, and external creatives so output looks like Arrowster, not a vendor's portfolio
Make sure every visual and copy decision ladders back to positioning, not just aesthetics

Content execution:

Own the Facebook and Instagram content calendar: plan, write, brief, publish, and report
Write captions and copy that serve the funnel, soft-selling through mentor stories and student proof, not scholarship headlines
Read Meta Insights and make decisions from the data, not just report the numbers
Keep brand voice consistent whether you're writing a campaign hook or a weekly post

Who you are

You have a strong visual and copy sensibility and can articulate why something works,
not just that it looks good
You've briefed creatives before and know the difference between a brief that gets great work and one that gets generic output
You've owned a content calendar and been accountable to business metrics, not just
engagement
Portfolio that shows both creative thinking and execution: campaign concepts, social
content, and copy that converted 2+ years in content, brand, or creative at a consumer, lifestyle, or education brand

Why Arrowster

You set the creative standard for a brand that's already converting, not building from zero
Real ownership: your creative direction shapes how tens of thousands of Vietnamese students see Arrowster
Team from Harvard, Oxford, and more, building something that actually matters
Competitive compensation based on experience

Benefits