Country Marketing Director, Vietnam

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region's biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

Recognised as a Top Employers Certified* organisation, we're proud to be among the best workplaces in the region - celebrating an inclusive culture of excellence, growth, and well-being.

The Role

We're looking for a Director of Consumer Marketing with deep growth expertise. The ideal candidate understands how to drive measurable, sustainable user growth - through organic channels like product-led growth and lifecycle marketing, as well as paid acquisition across SEM, social, and emerging platforms. You'll lead a broad consumer marketing function, but growth is the lens through which we expect you to approach everything.

You'll own consumer marketing for Vietnam, leading everything from product-led growth and lifecycle marketing to large-scale paid acquisition across SEM, social, and emerging channels like TikTok. You'll also translate product innovation into sharp go-to-market strategies that win in a competitive proptech market. This is a hands-on leadership role. You'll set the strategy, get into the data, optimize the funnel, and build a team that moves fast.

As a Guru you will be accountable for:

Consumer Growth

• Own the full consumer growth engine: acquisition, activation, retention, and reactivation.
• Build and scale paid marketing across SEM/Google, Meta, TikTok, programmatic, and app install campaigns.
• Drive organic growth through SEO, content marketing, product-led growth loops, and ASO.
• Support lifecycle marketing (LCM) - design and optimize email, push, in-app, and cross-channel journeys that move users through the funnel.
• Set up and run a rigorous experimentation and A/B testing program to continuously improve conversion and retention.
• Build dashboards and reporting that connect marketing spend to business outcomes (CAC, LTV, ROAS, payback periods).

Product Marketing

• Translate product features and launches into compelling value propositions for Vietnamese consumers.
• Own go-to-market strategy for new products and features - positioning, messaging, launch plans.
• Partner closely with product and engineering to influence the roadmap based on market and user insights.
• Localize and adapt group-level product marketing for the Vietnam market.

Leadership

• Build and lead a high-performing consumer marketing team - hire well, develop talent, move fast.
• Partner with sales, product, and regional marketing to align on priorities and share learnings.
• Manage budgets with a performance mindset - every dollar should have a measurable return.

What We're Looking For

• Proven years in consumer/growth marketing, ideally in tech, marketplace, or proptech.
• Deep hands-on expertise in paid acquisition (SEM, social, TikTok, app installs) and organic growth (SEO, PLG, content, ASO).
• Strong track record building and scaling lifecycle marketing programs.
• Data-obsessed - comfortable with attribution models, cohort analysis, and marketing analytics tools.
• Experience leading and growing marketing teams in fast-paced, high-growth environments.
• Fluent understanding of the Vietnam digital and proptech landscape.
• Strong English and Vietnamese communication skills.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.
• Holistic rewards package covering your financial, physical & mental health.
• Multi-directional career development across all levels.
• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

At PropertyGuru, you'll be part of a Top Employers Certified* company that puts people at the heart of everything we do.