- Leading business to next level
- Global reputation company
About Our Client
Our client is a large organization operating in the FMCG industry. They are dedicated to delivering high-quality products and maintaining a strong presence in the market.
Job Description
As a Country Manager - Vietnam, your main responsibilities will include:
- 1. Strategy & Growth
- Co-own annual market plan: targets, growth drivers, priority SKUs, pricing, and channel/city focus.
- Build quantified growth roadmap across channels, regions, customers, and SKUs.
- Market Development & New Business
- Identify and unlock new cities, markets, partnerships, and distribution opportunities.
- Secure incremental listings and commercial wins for core brands.
- Channel & Customer Management
- Manage senior relationships with distributors, wholesalers, and key retail accounts; lead JBPs (Joint business plans) with KPIs.
- Conduct outlet visits and senior stakeholder engagements to drive distribution and brand visibility.
- Contracting & Commercials
- Lead complex contract negotiations: trade terms, rebates, and marketing investment agreements.
- Investment Effectiveness & Reporting
- Manage A&P budgets and ensure investment alignment with brand priorities.
- Assess activation ROI and report impact on brand equity, event performance, and new listings.
- Trade Marketing & Activations
- Develop and execute promotional initiatives aligned with global brand guidelines.
- Approve localized POSM and visibility materials to ensure premium positioning.
- Execution Excellence
- Lead outlet audits to ensure visibility and activation standards; drive corrective actions.
- Elevate execution quality to meet global benchmarks with measurable commercial outcomes.
The Successful Applicant
A Successful Country Manager - Vietnam Should Have
Knowledge & Experience
- Strong commercial + market intelligence in Vietnam across On/Off Premise channels.
- 6-10 years experience in FMCG driving growth and market expansion.
- Skilled in A&P budget management, ROI evaluation, and activation effectiveness.
- Proven ability to manage distributor & key account partnerships, including contract negotiations and JBPs (Joint business plan).
- Data‑driven strategist with strong analytical skills and advanced Excel proficiency.
- Bilingual: Vietnamese & English; effective cross‑cultural communication.
Qualification Requirements
- Master's degree in HR, Business Administration, or related field.
- 10-15 years progressive HR leadership experience in large multinational or complex organizations.
- Expertise in HR strategy, talent development, and enterprise‑wide engagement programs.
- Experience working in organizations of 1,000+ employees with strong operational understanding.
- Professional fluency in English; Vietnamese proficiency preferred.
What's on Offer
Our Client Offers You
- A competitive salary
- A permanent position with opportunities for career growth in the FMCG industry.
- The chance to lead and make a significant impact in the Vietnam market.
If you are a motivated leader with a passion for the FMCG industry, this is your opportunity to make a difference. Apply now to join a large organization and take your career to the next level!
Contact
Quote job ref: JN-022026-6937648
