Country Manager, Vietnam

Company Description

Fineksi is a platform that assists financial institutions in achieving digital transformation through AI. We specialize in partnering with financial institutions to provide comprehensive, accurate, reliable, and fast AI-powered credit analysis.

Role Description

This is a build-from-zero mandate, not a maintain-the-territory job. As Country Manager, you are Fineksi's first leader on the ground in Vietnam. You will own the market entry: the strategy, the first reference customers, the local partnerships, and the go-to-market strategy. You will carry a revenue number and the authority to decide how to hit it, with product, business, partnership, and delivery support from HQ.

What You'll Do

Market entry and commercial ownership

Own the Vietnam revenue targets, the inbound and outbound sales strategy, and pricing strategy.

Build and execute the go-to-market plan: segmentation, positioning, and pipeline strategy across banks, finance companies, digital lenders, fintech, credit companies, and P2P lending players.

Personally close the first wave of enterprise deals and turn them into a real case studies.

Enterprise sales and stakeholder management

Sell into complex organizations: Chief Risk Officers, Heads of Credit, Digital Transformation and Operations leads, CTOs, and procurement.

Navigate long enterprise cycles, pilots, POCs, security reviews, vendor onboarding, and legal negotiation, without losing momentum.

Build lasting relationships with decision-makers across the Vietnamese lending ecosystem.

Partnerships and ecosystem

Establish channel and referral relationships with system integrators, core banking and LOS vendors, consultancies, and credit bureaus.

Represent Fineksi at industry events, with regulators, and in the press as the face of the company in Vietnam.

Regulatory and operational setup

Work with HQ and local counsel on product setup, tax, and employment matters.

Own local compliance requirements around personal data protection, data residency, and information security, and make sure our deployment model satisfies enterprise and regulatory scrutiny.

Product localization

Be the voice of the market to our product and engineering teams to deliver the solutions that feed to the local main pain point. Prioritize localization work and hold HQ accountable for delivering it.

What You'll Need

Non-negotiable requirements. We will not be able to consider applications that do not meet these two:

• Banks, finance companies, digital lenders, fintech, credit companies, and P2P lending sales background is mandatory. You must have built your career inside or selling into above company or industry.
• Professional fluency in English is mandatory. English is our working language with HQ. You will run leadership reviews, write commercial and market documentation, and communicate with HQ in English. Fluency in Vietnamese is equally essential for client and regulator relationships, this role requires both, not one or the other.

Also required:

• 8+ years of experience in B2B enterprise sales, business development, or relevant fields.
• A track record selling technology into Vietnamese financial institutions, with the network to open doors from day one.
• Demonstrated success closing complex, multi-stakeholder enterprise deals with six-figure USD annual contract values or above.
• Working knowledge of the Vietnamese lending landscape: how credit decisions get made, where underwriting bottlenecks sit, and how banks buy software.
• Proven ability to build and monetize partnerships. Existing relationships with Vietnamese system integrators or core banking vendors.
• Exceptional communication and executive presence.
• The temperament for a founding role, high autonomy, ambiguity, no local playbook, and a willingness to do the unglamorous work yourself before we can hire for it.
• Willingness to travel domestically and to HQ as needed.