Lead all retail operations in Vietnam, including direct stores, key account (KA) channels, and e-commerce, ensuring smooth daily execution and strong sales performance.
Develop and implement localized business strategies in line with headquarters direction, driving scalable and sustainable market growth.
Monitor and optimize operational KPIs, manage store efficiency, team productivity, customer service, and inventory control.
Collaborate closely with cross-functional teams (Marketing, HR, Finance, Product, Supply Chain) to ensure alignment and execution of business goals.
Drive business development, including identifying new channels, partnerships, and store expansion plans in the local market.
Represent the company externally, managing relationships with malls, local partners, and regulatory bodies to enhance brand presence.
Build and lead a high-performing local team, promoting corporate culture, employee engagement, and long-term retention.
Report regularly to headquarters on business performance, market insights, and key challenges, providing actionable recommendations.
Job Requirements
Bachelor's degree or above; at least 15 years of relevant experience, including 5+ years in a senior management position within retail operations.
Strong understanding of the local retail environment, customer behavior, and operational best practices.
Solid experience in multi-channel retail management (offline, online, KA) with a strong track record of driving store performance and operational efficiency.
Familiar with Vietnam's consumer goods or toy market is a plus; candidates with extensive retail network resources (malls, department stores, e-commerce) will be highly valued.
Proven ability to collaborate effectively with cross-functional and regional teams; experience working in a multinational environment preferred.
Strong leadership, execution, and communication skills, capable of building high-performing teams.
Working proficiency in Chinese is an advantage.
High standards of integrity, operational discipline, and professional maturity.
